Marketing Communications Management BSc (Hons)
Bangor , United Kingdom
Marketing Communications Management BSc (Hons)
Prifysgol Bangor University
Marketing Communications Management
Marketing Communications Management BSc (Hons) Overview
The Marketing Communications Management BSc (Hons) at Bangor University is designed to prepare you to be an effective leader who can communicate strategically through campaigns and with customers, employees, colleagues, and management. You will learn about marketing management, planning, strategy, and marketing communications while gaining creative, analytical, social, and digital skills essential for the modern marketing landscape.
From designing websites and creating content to setting up marketing analytics and pitching solutions to businesses, the program combines theoretical knowledge with hands-on practical experience. You will study the latest theories in branding, consumer behaviour, innovation, marketing analysis, campaign management, and creative and digital marketing, and put them into practice through real-world projects and industry-leading simulation games.
Placement Year and International Experience Year options are available for this course, giving you the opportunity to gain valuable work experience or broaden your global perspective. The program is delivered by the Albert Gubay Business School at Bangor University, where highly qualified academics bring insight from both professional practice and cutting-edge research.
Key Program Highlights
- Learn through industry-leading marketing simulation games, live business projects, and real-world case studies that enhance employability
- Optional Placement Year and International Experience Year pathways to gain professional and global experience
- Taught by experienced academics with expertise in place branding, social media marketing, PR, and digital marketing
- Part of the Albert Gubay Business School, benefiting from a GBP 10.5 million investment in new facilities and learning spaces
Curriculum and Modules
The Marketing Communications Management BSc (Hons) curriculum is structured across three years of full-time study, combining core marketing theory with specialised communications modules. You will progressively build skills from foundational business and marketing principles to advanced strategic communications and campaign management, with assessments designed to reflect real-life marketing situations and environments.
Marketing Principles and Practice
20 creditsAn introduction to core marketing concepts, the marketing mix, market segmentation, targeting, and positioning. You will explore how organisations create, communicate, and deliver value to customers.
Marketing Communications
20 creditsExplores the fundamentals of integrated marketing communications, including advertising, public relations, sales promotion, and direct marketing. You will learn how to plan and evaluate effective communication campaigns.
Consumer Behaviour
20 creditsExamines how consumers make purchasing decisions, the psychological and social factors that influence buying behaviour, and how marketers can use these insights to develop effective strategies.
Digital Marketing and Social Media
20 creditsCovers digital marketing strategy, content creation for social media and websites, search engine optimisation, marketing analytics, and the tools marketers use to build and monitor online campaigns.
Brand Management and Strategy
20 creditsFocuses on how brands are built, managed, and sustained over time. You will explore brand identity, brand equity, positioning strategies, and the role of branding in competitive markets.
Campaign Management and Creative Strategy
20 creditsA capstone module where you plan, develop, and evaluate a comprehensive marketing communications campaign. You will apply creative strategy, media planning, and performance measurement techniques to a real or simulated brief.
Elective Modules
Admission Requirements
To be considered for the Marketing Communications Management BSc (Hons) at Bangor University, you will need to meet certain academic and language requirements. All applications and inquiries should be submitted through Uni4Edu, which manages the full application process on your behalf.
Academic Requirements
- A-LevelsTypical offer of 96-120 UCAS tariff points from A-Levels or equivalent qualifications. Contact Uni4Edu for current data.
- International BaccalaureateEquivalent IB Diploma points accepted. Contact Uni4Edu for specific requirements.
- International QualificationsA school-leaving qualification equivalent to British A-Levels or International Baccalaureate is required for direct entry
- Foundation Year OptionIf you do not meet direct entry requirements, a 4-year pathway with a Foundation Year (Year Zero) is available through Bangor University International College
- GCSE RequirementsGCSE Mathematics and English Language at grade C/4 or above, or equivalent
English Language Requirements
- IELTSOverall score of 6.0 with no component below 5.5
- TOEFL iBTEquivalent score accepted. Contact Uni4Edu for current accepted scores.
- Pre-sessional EnglishPre-sessional English courses available through ELCOS for applicants who do not yet meet the language requirement
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Bangor University offers bursaries and scholarships worth over GBP 1 million for new and returning students, including dedicated funding for international students. Contact Uni4Edu for guidance on eligibility and how to apply for the following opportunities.
Vice-Chancellor's International Scholarship
Bangor University's flagship scholarship for excellent international students. This merit-based award is available for the first year of study and is automatically considered upon application.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
A Marketing Communications Management degree opens a wide range of career paths across creative, strategic, and digital industries. Graduates are well-prepared for roles in advertising, public relations, brand management, digital marketing, and event planning, with skills that are in demand across virtually every industry sector.
Potential Job Roles
Common Employing Industries
Rankings and Recognition
Bangor University is a well-established institution founded in 1884 with a strong track record in research and teaching. The university is ranked within the top 600 globally and has achieved notable recognition for student satisfaction and research quality across multiple ranking bodies.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #67 in UK |
| Business, Management and Marketing | The Times and Sunday Times Good University Guide | Contact Uni4Edu for current data |
| Overall (Wales) | University Compare | #1 in Wales |
| Overall (UK) | EduRank | #49 in UK |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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