Management and Marketing (M.Sc.)

This M.Sc. covers strategic management, international business, consumer behaviour, brand management, digital marketing, marketing research methods, business analytics, leadership and sustainability in business. Core modules develop analytical and strategic competencies, electives allow specialisation (e.g., digital marketing, service management, marketing analytics), and students complete a research project and master thesis. The programme prepares graduates for management roles in international enterprises, marketing consultancy, brand strategy, market research and offers a pathway to doctoral studies in business or marketing.