Communication Sciences and Technologies

Students will acquire knowledge of communication processes across different formats and languages, as well as skills in the creation and management of diverse types of communication products, with a particular focus on digital media. Compared to previous years, the program has strengthened its emphasis on digital technologies and Artificial Intelligence. It has also restructured its curricula, which are now organized into three tracks, each corresponding to a distinct area of communication:

Corporate and Marketing Communication

Media and Information Communication

Communication and Artificial Intelligence

Graduates of the program will be qualified to work in communication and public relations management, marketing, web and social media management, influencer communication, user experience design, AI system implementation, digital platform management, and content creation for various types of media, including journalistic, informational, and scientific communication. Career opportunities are available in a wide range of sectors, including companies offering specialized communication services, advertising and event agencies, software development firms, media organizations (newspapers, magazines, radio, television, film and video production companies), public institutions, non-profit organizations, universities, and research or innovation centers. Within these contexts, graduates may work as employees or pursue entrepreneurial or freelance careers.