Advertising & Digital Marketing BA

The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

Experiences are at the heart of our BA advertising degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets. We operate as a marketing department from the first year. Typically, you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

Creative Practical Experiences

Each year we seek out marketing communications projects which give our students interesting practical challenges to work on. Recently we have been designing and building Virtual Reality scenarios and working with 360° filming as part of a campaign for the Fire & Rescue Service.