Digital Marketing

This course will help you to gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience and loyalty.

Throughout the course, you will build an in-depth knowledge of current marketing principles as well as tactical analysis skills. This grounding will allow you to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. This foundation will enable you to better identify and deploy innovative tools and channels to support your organisational goals. Our modules have been specifically designed to offer a more applied, analytical and contemporary focus than you may have previously experienced, and will cover many of the emerging themes and skills that are rarely part of general marketing courses: such as virtual reality, data visualisation or campaign testing.