International Marketing and Branding MSc
City Campus , United Kingdom
Overview
As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.
You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.
Association to Advance Collegiate Schools of Business (AACSB)
AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.
Similar Programmes
Bachelor of Marketing & Public Relations/BA of Behavioural Science
University of Notre Dame, City of Perth, Australia
Earliest Intake
October 2024
Gross Tuition
35200 A$
Marketing BSc (Hons)
University of Bradford, Bradford, United Kingdom
Earliest Intake
June 2024
Gross Tuition
20538 £
Digital Marketing
North Park University , Chicago, United States
Earliest Intake
May 2025
Gross Tuition
36070 $
Marketing
Manhattan University, Bronx, United States
Earliest Intake
June 2024
Gross Tuition
50000 $
Bachelor of Arts (Second Major: Public Relations)
University of Notre Dame, City of Perth, Australia
Earliest Intake
March 2025
Gross Tuition
30015 A$