Business Economics with Marketing BSc (Hons)
City Campus , United Kingdom
Business Economics with Marketing BSc (Hons)
University of Dundee
Business Economics & Marketing
Program Overview: Business Economics with Marketing BSc (Hons)
The Business Economics with Marketing BSc (Hons) at the University of Dundee equips you with a thorough understanding of how economic concepts, theories, and principles are applied to business activities and the wider commercial world. You will develop a strong grasp of the role of marketing in today's multi-channel environment and how marketing fits into a broader organisational context.
This degree blends practical and creative skills with critical thinking, preparing you for a variety of careers in business, economics, and marketing. Through industry projects, internships, networking events, and guest lectures, you gain real-world experience alongside your studies, ensuring you graduate with immediately applicable professional skills.
The program is delivered by the University of Dundee School of Business, which holds prestigious AACSB accreditation, ensuring the highest standards of excellence in teaching, research, curriculum, and learner success. Scotland was the birthplace of modern economics, and the department's internationally experienced staff publish research in leading journals and bring global perspectives to the classroom.
Key Program Highlights
- AACSB-accredited business school ensuring globally recognised standards of teaching and curriculum quality
- Integrated real-world experience through industry projects, internships, and guest lectures from business professionals
- Innovative teaching methods including the Econland economic simulation game for applied macroeconomic learning
- Flexible module choices allowing you to tailor your degree toward your specific career interests in economics or marketing
Curriculum & Modules
The program is structured across four years, with a mixture of core and optional modules in each year. In your first year you take four foundational modules, while in your second year you study eight modules to build a comprehensive base in economics and marketing before progressing into specialised third and fourth year studies.
Microeconomics and Market Outcomes
20Explore the conditions in which markets produce desirable outcomes and the role of government in improving market operations. You will analyse supply, demand, and market efficiency through real-world case studies.
Macroeconomics and Applied Policy
20Examine how macroeconomic decisions impact everyday life and learn about government policy-making. Using Econland, an economic simulation game, you will make macroeconomic decisions and see how theories work in practice.
Principles of Marketing Research
20Gain an introduction to marketing research techniques for collecting information to support informed marketing decisions. You will focus on the design of market research projects, data collection methods, and analytical implications.
Mathematics for Economics
20Build essential mathematical foundations for economic analysis, covering calculus and matrix algebra. The module is introductory in nature, starting from absolute basics and working up to applied economic modelling.
Global Economics and Business Issues
20Learn about current economic and business issues from a global perspective. Theories of economics are applied to modern problems with global impact, giving you the chance to understand how economics can help improve the world.
Marketing Communications and Branding for Transitional Change
15Explore how organisations communicate their brand identity and manage branding strategies during periods of change. This module covers contemporary marketing communications frameworks and multi-channel brand management.
Elective Modules
Admission Requirements
Entry to the Business Economics with Marketing BSc (Hons) is based on your academic qualifications and English language proficiency. International students should hold qualifications equivalent to UK A-Levels. Contact Uni4Edu for guidance on how your specific qualifications align with the program requirements.
Academic Requirements
- A-Levels (Standard Entry)BBB, including Mathematics or a Science subject at B
- A-Levels (Widening Access)BCC
- BTEC Extended DiplomaDDM in a relevant subject
- Scottish HighersMust include a Science subject or Mathematics at Higher for BSc entry
- International QualificationsEquivalent to UK A-Levels; contact Uni4Edu for country-specific requirements
English Language Requirements
- IELTSOverall 6.0 with 6.0 in Writing and minimum 5.5 in Listening, Reading, and Speaking
- TOEFLAccepted; contact Uni4Edu for minimum score requirements
- PTE AcademicAccepted; contact Uni4Edu for minimum score requirements
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
The University of Dundee offers several scholarship opportunities for international undergraduate students. Eligible applicants can receive merit-based awards to help offset the cost of their studies. Contact Uni4Edu for personalised guidance on scholarship eligibility and application procedures.
Global Excellence Scholarship
Up to GBP 6,000 per yearAvailable to outstanding international fee-paying applicants, this merit-based scholarship rewards academic excellence and can be renewed annually for the duration of the program.
GREAT Scholarship
Up to GBP 10,000A competitive scholarship funded in partnership with the British Council, open to students from eligible countries who demonstrate academic merit and ambition.
Undergraduate Merit Scholarships
GBP 2,000 - GBP 6,000 per yearA range of scholarships for international undergraduate students based on academic achievement, financial need, or specific subject areas. Contact Uni4Edu for current eligibility details.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Business Economics with Marketing BSc (Hons) are well-positioned for a wide range of careers across business, finance, marketing, and the public sector. The University of Dundee is recognised among the top 200 universities worldwide for graduate employment, and a range of business-related careers in marketing, finance, administration, statistics, sales, logistics, and human resources will be open to you.
Potential Career Roles
Industries & Employers Hiring Graduates
Rankings & Recognition
The University of Dundee is a highly respected public research institution established in 1881, consistently recognised in major national and international ranking tables. It was named Scottish University of the Year 2025 by the Daily Mail University Guide and has risen significantly in recent UK league tables.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business & Management Studies | THE World University Rankings | #401 |
| Social Sciences | U.S. News & World Report | #419 |
| Economics (Student Satisfaction) | National Student Survey | Top in Scotland for 12 subjects |
| Graduate Employability | QS Employability Rankings | Top 200 Worldwide |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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