Business Analytics and Marketing MSc

Data across marketing is another area that has developed greatly over the last few years. Monitoring, analysing and communicating on customer data, social media data, web related data are all key areas for businesses to ensure their marketing is effective.

Business Analytics in this course is about using data for strategic decisions. It involves analysing data for insights to improve operations and make better marketing decisions. When combined with marketing, data insight can boost competitiveness.

Business Analytics transforms data into insights for better decisions. Analytical skills are crucial today, valued and in high demand.

Throughout the course you will,

• learning about data analysis and business analytics models
• attend talks from Computing Science lectures on data analytics
• learn to make better data lead business decisions
• understand the ethical considerations and best practices in data analysis
• learn how data analysis contributes to marketing strategy and decision-making
• explore the use of predictive analytics for forecasting sales and identifying future market trends
• gain insights into competitor analysis through data-driven approaches

The course is open to business and non-business graduates. It teaches you to use the latest analytical and quantitative tools to make smart business decisions with data. It also covers the ethical use and management of data. It looks at the impact on society and individuals.