International Marketing (Top-Up) (Hons)

Designed specifically for students who have not taken a full degree course in marketing previously, this programme builds upon your existing marketing knowledge and skills, with a focus on international marketing. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll benefit from live projects working with real organisations to explore marketing on a global scale before you graduate. You’ll have the chance to attend masterclasses and guest lectures delivered by industry professionals and influential thinkers. You’ll also benefit from our strong links with regional marketing and communication agencies as well as our international partners to expand your expertise and make connections with industry. You can also extend your professional contacts through our annual Make Your Mark event. Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. The team is made up of industry experienced marketing specialists. They include influential researchers shedding new light on areas including customer behaviour and market sensing.