International Marketing (Top-Up) (Hons)
University of Derby, United Kingdom
BA (Hons) International Marketing (Top-Up)
University of Derby
International Marketing
Program Overview: BA (Hons) International Marketing (Top-Up)
The BA (Hons) International Marketing (Top-Up) at the University of Derby is designed to build on your existing marketing knowledge while helping you develop professional skills and a wider understanding of marketing in international contexts. It offers a direct route into marketing and related careers, preparing you for management roles in marketing, communications, and business development.
In just one year of full-time study, you can top up your existing HND or diploma-level qualifications to a full honours degree. The program is specifically designed for students who have not taken a full degree course in marketing previously, with a strong focus on international marketing strategy and practice.
You will benefit from the University of Derby's strong industry connections, with opportunities for placements, internships, and hands-on projects that allow you to work on real marketing issues. The university holds a Gold rating from the Teaching Excellence Framework (TEF) 2023, recognising outstanding student experience and outcomes.
Key Program Highlights
- Top up your HND or diploma to a full honours degree in just one year of full-time study
- Gain real-world experience through placements, internships, and employer-led projects with industry partners
- Study at a TEF Gold-rated university recognised for outstanding teaching quality and student outcomes
- Develop specialist knowledge in international marketing strategy with a focus on global business contexts
Curriculum & Modules
The BA (Hons) International Marketing (Top-Up) requires you to complete a total of 120 credits across six core modules. The curriculum is designed to develop your strategic marketing capabilities with an international perspective, combining theoretical frameworks with practical application through real-world case studies and employer-led projects.
International Marketing Strategy
20 creditsExplore the principles and practices of marketing in international contexts, examining how organisations adapt strategies for diverse global markets and navigate cross-cultural challenges.
Global Consumer Behaviour
20 creditsAnalyse consumer decision-making processes across different cultural contexts, developing the skills to understand and respond to the needs of international audiences.
Digital Marketing and Communications
20 creditsDevelop expertise in digital marketing tools and techniques, learning to create and manage effective online campaigns that reach international audiences across multiple platforms.
Strategic Brand Management
20 creditsExamine the challenges of creating and managing distinctive, sustainable brand identities in an increasingly competitive global marketplace, evaluating various branding strategies and tactics.
Marketing Research and Analytics
20 creditsBuild skills in market research methodologies and data analysis, learning to create consumer and market analysis reports that inform strategic marketing decisions.
Independent Marketing Project
20 creditsUndertake an in-depth independent research project on a marketing topic that reflects your interests and career ambitions, developing critical thinking and problem-solving skills.
Elective Modules
Admission Requirements
The BA (Hons) International Marketing (Top-Up) is designed for students who already hold a Higher National Diploma (HND), foundation degree, or have completed two years of a relevant undergraduate degree. When you apply through Uni4Edu, please provide a transcript of the modules you have already studied so compatibility with the top-up program can be confirmed.
Academic Requirements
- Primary QualificationHND, Foundation Degree, or completion of two years of a relevant three-year undergraduate degree
- Subject AreaMarketing, business, or a closely related discipline
- Credit Requirement240 credits from a relevant qualification or equivalent
- Professional ExperienceRelevant professional qualifications or experience may also be considered on a case-by-case basis
- TranscriptsA transcript of previously studied modules is required to confirm compatibility with the top-up program
English Language Requirements
- IELTSOverall score of 6.0 with at least 5.5 in each skill area (Reading, Listening, Speaking, Writing)
- TOEFL80 (internet-based), 550 (paper-based), or 213 (computer-based)
- OtherSecure English Language Test (SELT) at CEFR level B2 or above, or equivalent qualification
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
The University of Derby offers a range of scholarships and financial support options for international students. These can be combined in some cases to provide a significant reduction in your overall costs. Contact Uni4Edu for help identifying the funding opportunities that best suit your profile.
Vice-Chancellor's Scholarship
Full tuition fee waiver (first year)Available to self-funding overseas fee-paying students studying full-time at a UK Derby campus. This prestigious scholarship can be combined with the Full Payment Discount. Awarded based on academic merit and potential.
International Excellent Student Scholarship
GBP 5,000Awarded to outstanding international students who demonstrate academic excellence and leadership potential. This scholarship is designed to support talented individuals pursuing undergraduate or postgraduate study at Derby.
Full Payment Discount
GBP 1,000If you pay your annual tuition fee in full ahead of enrolment, you will receive a GBP 1,000 discount. This discount can be combined with other scholarships such as the Vice-Chancellor's Scholarship.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the BA (Hons) International Marketing (Top-Up) are well-positioned for a wide range of marketing and business development roles. The University of Derby has a strong reputation for employability, with 96% of UK graduates in employment or further study according to the latest HESA Graduate Outcomes survey. The program's practical focus and industry connections help you build the professional network and skills needed to launch a rewarding career.
Potential Career Roles
Where Derby Graduates Work
Rankings & Recognition
The University of Derby is recognised nationally and internationally for its teaching quality, student experience, and graduate outcomes. Awarded Gold in the Teaching Excellence Framework (TEF) 2023, Derby is one of the top UK universities for student satisfaction and career readiness. The university is also home to a highly regarded marketing department ranked among the best in the country.
| Subject | Ranking Body | Rank |
|---|---|---|
| Marketing and Public Relations | Guardian University Guide | #4 |
| Business and Management | Guardian University Guide | #41 |
| Teaching Quality | Teaching Excellence Framework (TEF) | Gold |
| Employability | Uni Compare Rankings | #2 in UK |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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