Applied Humanities-Consumer, Market and Retail Studies (BA)

Applied Humanities: Consumer, Market and Retail Studies Emphasis

Bachelor of Arts

Overview

Learn technical, practical, and professional knowledge in the Bachelor of Arts in Applied Humanities: Consumer, Market & Retail Studies program. This degree combines skills essential to the design, marketing, and sales of products with the cognitive, creative, and interpersonal intelligence of the humanities.

You'll learn fundamental retailing/consumer science perspectives and how to apply them to public-facing, community-connected, and humanities-oriented projects. You'll also gain a consumer-centric perspective into the dynamic world of retailing and its many businesses. You’ll discuss current industry developments and focus on practical business decisions that increase profitability. Other fundamental skills areas include supply chain management, leadership, ethics, and more.

This degree is ideal if you’re interested or already working in marketing, retail, or consumer services. Upon graduation, you'll also have a range of diverse career options, including management, marketing, and product design/distribution.

Skills

Earning your Bachelor of Arts in Applied Humanities: Consumer, Market & Retail Studies Emphasis will build core skills, including:

• Abstract and critical thinking
• Analytical abilities­
• Collaboration
• Entrepreneurial skills
• Innovation development
• Intercultural competence
• Leadership
• Opportunity recognition
• Oral communication
• Organizational skills
• Problem solving
• Professionalism
• Resource mobilization
• Storytelling
• Strategic planning
• Written communication
• Flexibility

Potential Career Paths

Graduates of the BA in Applied Humanities: Consumer, Market & Retail Studies program will be prepared to pursue the following careers: 

Brand Manager

Digital Marketing Manager

Digital Retailer

Distribution Manager

E-commerce Project Manager