Marketing and Digital Communications MSc

The MSc Marketing and Digital Communications programme equips students with strategic insight and hands-on expertise to navigate the fast-moving digital marketing environment. It blends theory and practice, covering consumer behaviour, branding, advertising, media strategy, influencer marketing and platform-based campaign planning. Core modules develop research methods, critical evaluation of marketing approaches, and the ability to assess risks and opportunities in digital ecosystems. Optional electives allow specialization in areas such as digital analytics or international marketing, while a mandatory dissertation or industry-focused white paper provides a substantial research project. Teaching draws on cutting-edge academic scholarship and industry practitioners, delivering three weekly contact hours per module that combine lectures, seminars, workshops and real-world case studies. The curriculum emphasizes independent critical thinking, culturally aware communication and the application of marketing concepts to contemporary digital economies, preparing graduates for roles in brand management, digital communications, advertising and related fields.