Master Sports Business and Communication
Munich Business School Campus, Germany
Master of Arts in Sports Business and Communication
Munich Business School
Sports Business and Communication
Program Overview: Master Sports Business and Communication
The Master Sports Business and Communication at Munich Business School combines sports management and sports marketing in a unique, practice-oriented program. Developed by leading experts in the sports sector, it prepares you for a successful career in the dynamic and fast-growing sports industry.
Throughout the program, you will engage with topics such as sports communication and media, sports sponsoring and marketing, license and rights exploitation, digital sports, and sports event management. An integral part of the curriculum is the Business Project, where you work with real companies like Adidas or associations such as the DFB and DOSB on practice-relevant challenges.
The program includes a mandatory semester abroad at one of more than 70 international partner universities, or a dual degree option that allows you to earn two master's degrees within two years. Munich Business School's location in one of Europe's most dynamic economic hubs provides exceptional networking opportunities with leading sports organizations and companies.
Key Program Highlights
- Practice-oriented curriculum with real-world Business Projects in partnership with companies like Adidas, DFB, and DOSB
- Mandatory international experience through a semester abroad at 70+ partner universities or a dual degree option
- Industry-connected lecturers from leading sports organizations, media outlets, and corporate communications
- Exclusive access to industry events such as the ISPO Munich sports fair and networking with FC Bayern Munich and Sky
Curriculum and Modules
The Master Sports Business and Communication curriculum is structured around core business modules, program-specific sports modules, a Business Project, an international semester, and a Master's thesis. The interdisciplinary approach ensures you develop both broad business acumen and specialized expertise in the sports industry.
Explore the fundamentals and practice of sports journalism, corporate communications, and public relations in the sports industry. Includes practical journalistic exercises and camera coaching for media-facing roles.
Learn the content, methods, and contexts of sports marketing and sponsorship, including analyzing, conceptualizing, executing, and reviewing marketing and sales activities in the sports sector.
Gain an understanding of economic interrelationships in a multicultural and globalized world. Develop effective communication skills for international and intercultural business contexts.
Study and discuss current and controversial business ethics issues as well as the philosophical origins of ethics. Develop a responsible approach to leadership in the sports business environment.
Work on a concrete, practice-relevant challenge on behalf of a real company or sports association such as Adidas, DFB, or DOSB, applying your skills in a team-based professional setting.
Semester Abroad or Internship
15 ECTSGain comprehensive international experience by studying one semester at a partner university worldwide. Alternatively, eligible students may complete a 15-week full-time subject-related internship in the German-speaking region.
Elective Modules
Admission Requirements
The Master Sports Business and Communication at Munich Business School welcomes motivated graduates who are passionate about the sports industry. The admissions process is designed to identify candidates with strong academic foundations and genuine enthusiasm for sports business. Apply through Uni4Edu to begin your application journey.
Academic Requirements
- Bachelor's DegreeCompleted bachelor's degree with a minimum of 180 ECTS credits
- Academic BackgroundApplicants with a degree in Business Studies, Management, or Economics may apply directly
- Non-Business GraduatesApplicants without an economics degree can qualify by completing the Pre-Master Program
- Pre-Master ProgramA three-month online preparatory course covering management, finance, accounting, marketing, and communication
- Admission ProcessApplication review followed by a personal interview; no numerus clausus (NC) required
English Language Requirements
- TOEFL iBTMinimum 85 overall (minimum 22 in writing, minimum 20 in all other bands)
- IELTS AcademicMinimum 6.5 overall (Academic Module)
- Duolingo English TestMinimum overall score of 115
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Munich Business School offers several scholarship opportunities for master's students to help make your studies more affordable. Both merit-based and need-based options are available, and scholarships can cover a significant portion of your costs. Contact Uni4Edu for guidance on eligibility and the application process.
MBS BEST Scholarship
Up to EUR 2,850 per semesterAwarded to committed and top-performing students based on academic excellence and willingness to engage in MBS community activities such as student initiatives and ambassador roles at events.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Master Sports Business and Communication are well-prepared for diverse roles across the sports industry. The program's strong industry connections, practical Business Projects, and integrated international experience give you a competitive edge in the job market. Munich's position as a major business center provides excellent access to leading sports organizations and multinational corporations.
Potential Career Roles
Where MBS Graduates Work
Rankings and Recognition
Munich Business School is one of Germany's leading private business schools, holding prestigious accreditations and consistently achieving strong positions in national and international rankings. MBS is one of the few German business schools to hold AACSB accreditation, a distinction achieved by only 6% of business schools worldwide.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Management Studies | QS World University Rankings by Subject | #501-550 Worldwide |
| Business Administration | WirtschaftsWoche (WiWo) | Top Private Business School in Germany |
| MBA Programs | CEO Magazine | Tier One Global |
| Accreditation | AACSB International | Top 6% of Business Schools Worldwide |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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