Marketing Strategy and Innovation

For the one-year program, we welcome students mainly from business bachelor’s programmes. This programme is the one-year intensive version of the already well-known, two-year Marketing MSc, where students with appropriate business education backgrounds can acquire advanced marketing knowledge and skills. Students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing.  If you’re interested in the programme and want to keep your options open for CEMS or a double degree, consider applying for the two-year Marketing programme as well. In addition to traditional assessment methods (tests, exams), the Marketing Strategy and Innovation MSc program uses a number of other assessment methods, such as real-life corporate project assignments, individual case study solutions, participation in class discussions, simulation task assessment, portfolio method, and self-assessment.