Digital Marketing Leadership

While studying this course you'll engage in interactive classes with discussions, group work, and practical exercises. You'll participate in hands-on projects that simulate real-world challenges, attend guest lectures and workshops with industry experts, and visit companies to see digital marketing in action. Group projects will enhance your teamwork skills. Assessments are designed to evaluate both your theoretical understanding and practical skills. You'll complete essays and reports, work on live briefs from industry partners, and undertake capstone projects involving strategic planning and campaign analysis. You'll also present your work to peers, faculty, and industry professionals, and pitch marketing strategies to industry stakeholders.