Media Management MSc
University of Stirling, United Kingdom
MSc Media Management
University of Stirling
Media Management
MSc Media Management at the University of Stirling
The MSc Media Management at the University of Stirling prepares you to be a leader in the rapidly changing global media landscape. The programme blends theory with real-world practice, equipping you with strategic insight and professional skills to thrive in creative and media industries.
This course provides a theoretical and case-study-based foundation in media economics, finance, and business strategy, combined with advanced study in contemporary media, cultural theories, and research methodologies. The programme builds on the Division of Communications, Media and Culture's extensive links with the media industry and draws on disciplines ranging from media studies and economics to marketing and business studies.
You will benefit from industry guest lectures, team project work for live clients, and fieldtrips to leading media organisations such as BBC Pacific Quay and tech incubator CodeBase Stirling. The programme is delivered jointly by the Faculty of Arts and Humanities and the Stirling Management School, offering a truly interdisciplinary learning experience.
Key Program Highlights
- Interdisciplinary curriculum combining media studies with business strategy, delivered by the Faculty of Arts and Humanities and Stirling Management School
- Live client projects with real-world media organisations, building a professional portfolio for your career
- Industry fieldtrips to BBC Pacific Quay, V&A Dundee, and CodeBase Stirling tech incubator
- Guest lectures from senior media professionals including broadcasters, publishers, policymakers from Ofcom, PACT, and the British Council
Curriculum and Modules
The MSc Media Management consists of a taught course taking place over two 15-week semesters, followed by a dissertation. You will take two core modules and one elective module each semester, totalling six taught modules across the year, delivered through lectures, seminars, workshops, and tutorials.
Global Media Industries
20 CreditsExamines the structure, economics, and dynamics of global media industries, exploring how media organisations operate and compete in an increasingly interconnected marketplace.
Digital Culture for Media Managers
20 CreditsPrepares students for working in different areas of the converging media industries, exploring digital culture, emerging technologies, and their impact on media management practices.
Media Regulation and Policy
20 CreditsConsiders aspects such as regulation and copyright that are increasingly central to the evolving landscape of the creative industries, featuring input from guest speakers working in these fields.
Media Management in Practice
20 CreditsFocuses on the practical application of management principles within media organisations, including strategic planning, innovation management, and entrepreneurial approaches to media business.
Research Methods
20 CreditsDevelops research and analytical skills essential for conducting independent academic research, covering both quantitative and qualitative methodologies relevant to media and communications studies.
Dissertation
60 CreditsProvides the opportunity to independently design and complete your own academic research project in an area of your interest, combining original empirical and analytical insights under one-to-one supervision.
Elective Modules
Admission Requirements
The MSc Media Management welcomes applicants from the broadest range of academic disciplines. Media managers come from diverse backgrounds, and the programme encourages applications from arts, humanities, business, sciences, and social sciences graduates.
Academic Requirements
- Academic QualificationMinimum second-class Honours degree (2:1 preferred) or equivalent
- Work ExperienceApplicants without formal qualifications but with significant appropriate work experience are encouraged to apply
- Discipline BackgroundOpen to all disciplines including arts, humanities, business, sciences, and social sciences
- International QualificationsEquivalent qualifications from recognised international institutions accepted; contact Uni4Edu for country-specific requirements
- Pre-Masters PathwayPre-Masters preparation programmes available for applicants who do not currently meet academic requirements
English Language Requirements
- IELTS AcademicOverall 6.0 with minimum 5.5 in each sub-skill
- PTE AcademicOverall 60 with minimum 59 in each sub-skill
- TOEFL iBTOverall 80 with minimum 18 in reading, 17 in writing, 17 in listening, 20 in speaking
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Stirling offers a range of scholarships and funding opportunities to support international students pursuing postgraduate studies. Contact Uni4Edu to explore all available funding options and receive guidance on your application.
Be the Difference Postgraduate International Scholarship
GBP 7,000 tuition fee waiverAvailable to full-time, self-funding international students entering a postgraduate taught programme at the Stirling campus. This competitive scholarship supports students ready to make a global impact.
GREAT Scholarships (British Council)
Joint programme funded through GREAT funds and the University of Stirling, available for eligible full-time postgraduate taught master's programmes for students from selected countries.
Stirling Alumni Scholarship
Tuition fee discount on first yearUniversity of Stirling alumni are automatically awarded a fee waiver for the first year of Masters studies, recognising their continued commitment to the Stirling academic community.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
The MSc Media Management opens doors to a wide range of careers in media, marketing, and communications. The programme also prepares you for roles in media entrepreneurship, film and TV production, publishing, and streaming platform strategy, equipping you with both strategic and practical skills valued by employers.
Potential Career Roles
Example Employers of Stirling Graduates
Rankings and Recognition
The University of Stirling is consistently recognised for its strength in Communications and Media studies, ranking among the top institutions in Scotland and the UK. Its research in this field was ranked 2nd in Scotland in the Research Excellence Framework (REF 2021), with 100% of the research environment rated as world-leading or internationally excellent.
| Subject | Ranking Body | Rank |
|---|---|---|
| Communications and Media | QS World University Rankings | Top 250 worldwide, Top 3 in Scotland |
| Media and Film Studies | The Guardian University Guide | 2nd in Scotland |
| Communication and Media | Times and Sunday Times Good University Guide | Top 15 in the UK, Top 5 in Scotland |
| Communications, Media and Culture (Research) | REF 2021 | 2nd in Scotland for research impact |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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