Media Management MSc

The MSc Media Management at the University of Stirling prepares you to be a leader in the rapidly-changing global media landscape. The UK is forecast to become the largest entertainment and media market in Europe (PWC 2024). The Creative Industries are a priority growth area in the UK's Modern Industrial Strategy 2025, aimed at boosting business investment and driving national innovation. Scotland, with its thriving creative scene and highly skilled talent pool, will continue to play a central role as a dynamic regional and global hub.

Our Media Management Masters blends theory with real-world practice. You’ll work alongside experienced academics and industry insiders to develop the skills, strategic insight, and professional portfolio to thrive in a global arena. You’ll learn to manage innovation, navigate media regulation and policy, and ultimately be equipped to help media organisations adapt and grow, and build your own entrepreneurial media career.