Media Literacy: Audiovisual Culture and Communication MA
[University of Magdeburg (Otto-von-Guericke University), Germany
Media Literacy: Audiovisual Culture and Communication MA
University of Magdeburg (Otto-von-Guericke University)
Media Studies & Education
Program Overview: Media Literacy MA at Otto-von-Guericke University
The Master of Arts in Media Literacy: Audiovisual Culture and Communication focuses on the socio-technological changes of digitalisation and mediatisation, with particular emphasis on education in a digital world. The program examines digitally networked media and audiovisual media cultures and their social and individual significance for education and socialisation.
This research-oriented program combines educational science, media studies, and computer science to develop a comprehensive understanding of media in contemporary society. Students acquire a critical understanding of the most important theories, principles, and methods of media education and educational media research, deepening their knowledge through case-based and project-related work.
Established in 2007, the MA program has built a strong reputation within the German-speaking academic community. It is delivered by the Faculty of Humanities, Social Sciences and Education in close cooperation with the Faculty of Computer Science and the Faculty of Economics and Management, reflecting its interdisciplinary character.
Key Program Highlights
- Research-oriented interdisciplinary program combining media studies, educational science, and computer science
- Small study groups with an excellent student-to-faculty ratio and personalised supervision
- Accredited by the Central Evaluation and Accreditation Agency Hannover (ZEvA)
- Enrollment possible in both winter and summer semesters for flexible study planning
Curriculum and Modules
The MA Media Literacy program is structured into thematic modules combining mandatory and elective components across four semesters. Students gain expertise in media theory, research methods, audiovisual culture, and media informatics, culminating in an independent Master's thesis project.
Historical, Philosophical and Systematic Aspects of Media and Society
15 ECTSThis module explores the historical development and philosophical foundations of the relationship between media and society, providing a systematic framework for understanding media transformations across different eras.
Research Methodologies, Fields and Methods
15 ECTSStudents develop advanced competencies in qualitative and quantitative research methods relevant to media education, preparing them for independent empirical research projects.
Media in the Socio-Cultural Context
15 ECTSThis module examines the role of media within broader socio-cultural frameworks, analysing how digital and audiovisual media shape cultural practices, identities, and social structures.
Media in Learning and Education Processes
15 ECTSFocusing on the intersection of media and education, this module covers media didactics, learning environments, and the design and evaluation of media-enriched educational settings.
Media Informatics
10 ECTSStudents acquire technological and computational background knowledge essential for understanding digital media systems, including fundamentals of computer graphics, interactive systems, and visualisation.
Master's Thesis and Colloquium
30 ECTSThe final module involves the independent development and completion of a research-based Master's thesis, demonstrating the student's ability to apply theoretical and methodological knowledge to a chosen topic in media education.
Elective Specialisations
Admission Requirements
Admission to the MA Media Literacy program is based on academic qualifications and subject relevance. Prospective students should apply through Uni4Edu, which manages the full application process and provides guidance at every step.
Academic Requirements
- Previous DegreeA professionally relevant first degree (Bachelor's or equivalent) with at least 180 credit points
- Minimum GradeOverall grade of at least 'good' (2.5 on the German grading scale)
- Subject RelevanceAt least 30 CP in social or educational science subjects, with a recognisable media studies or media education focus
- Media Informatics KnowledgePrior knowledge in media informatics is desirable; students without it complete 2 additional modules
- Practical ExperienceInternship or project experience in the media field is recommended
Language Requirements
- German ProficiencyDSH-2 or equivalent (e.g. TestDaF 4x4) required as the program is taught in German
- English ProficiencyReading proficiency in English recommended for academic literature
- Alternative German CertificatesGoethe-Zertifikat C1 or telc Deutsch C1 Hochschule also accepted
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
International students pursuing the MA Media Literacy program at Otto-von-Guericke University can access various funding opportunities. Uni4Edu can help you identify and apply for scholarships suited to your profile and academic background.
DAAD Scholarships for International Students
The German Academic Exchange Service (DAAD) offers various scholarship programs for international Master's students in Germany, covering living expenses and providing health insurance.
Deutschlandstipendium
EUR 300 per monthA merit-based national scholarship funded jointly by the federal government and private sponsors, available to high-achieving students regardless of nationality.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the MA Media Literacy program are qualified for research, development, and leadership roles across diverse professional fields where media and digital communication play a central role. The program also prepares students for further academic qualification through doctoral studies.
Potential Career Roles
Typical Employer Sectors
Rankings and Recognition
Otto-von-Guericke University Magdeburg is a recognised public research university founded in 1993, consistently ranked among Germany's notable institutions for its strengths in engineering, natural sciences, and interdisciplinary programs. The MA Media Literacy program benefits from the university's strong research infrastructure and its membership in the EU Green European university network.
| Subject | Ranking Body | Rank |
|---|---|---|
| Education Science | CHE University Ranking | Ranked (2025) |
| Engineering | THE Subject Rankings | 601 |
| Human Biological Sciences | Nature Index | #101 |
| Young Universities | Nature Index | #140 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
48 months
Journalism
Texas State University, San Marcos, United States
Earliest Intake
May 2026
Gross Tuition
24520 $
Master's & Postgraduate
24 months
Mass Communication (MA)
Texas State University, San Marcos, United States
Earliest Intake
September 2026
Gross Tuition
16380 $
Bachelor's Degree
48 months
Media Studies: Media Production
Mercy University, Westchester County, United States
Earliest Intake
February 2026
Gross Tuition
23650 $
Master's & Postgraduate
24 months
Communication (MA)
University Of Arizona, Tucson, United States
Earliest Intake
May 2026
Gross Tuition
32065 $
Bachelor's Degree
36 months
BA (Hons) Editing and Post Production
Ravensbourne University London, London, United Kingdom
Earliest Intake
May 2026
Gross Tuition
17000 £
Uni4Edu AI Assistant
