Events Management and Innovation BA Hons
Greenwich Campus, United Kingdom
BA (Hons) Events Management and Innovation
University of Greenwich
Events Management and Innovation
Program Overview: BA (Hons) Events Management and Innovation
The BA (Hons) Events Management and Innovation at the University of Greenwich prepares you to design, finance, market, and evaluate events of all scales within an industry worth over GBP 70 billion in the UK. You will study at the historic Greenwich campus in London, close to renowned event venues such as the ExCeL Centre, O2 Arena, and the Olympic Stadium.
The course offers modules in entrepreneurship and innovation, event experience design and marketing, cultural events, live event production, and strategic management of corporate events. You will also gain the opportunity to volunteer or secure work experience on live events through the university's extensive network of industry contacts and business partnerships.
Teaching is delivered by an experienced team of academics and industry professionals, with postgraduate researchers contributing the latest research-led insights to seminar teaching. Learning takes place through a combination of lectures, seminars, workshops, and independent study, with average lecture sizes of 30 to 240 students and seminar groups of 15 to 30.
Key Program Highlights
- TEF Gold award in 2023 recognising outstanding student experience and outcomes
- Ranked 3rd in London for Hospitality, Events Management and Tourism for teaching satisfaction (Guardian University Guide 2025)
- Optional sandwich placement year with employers such as Disney, CNN, Apple, and Sandals Resorts International
- Study at a UNESCO World Heritage Site campus just 10 minutes by train from central London
Curriculum and Modules
The BA (Hons) Events Management and Innovation is structured across three years of full-time study, with an optional sandwich placement year between the second and third years. The curriculum blends core modules with elective choices, allowing you to tailor your studies to your career interests in the events industry.
Entrepreneurship and Innovation in Events
15 creditsExplore the fundamentals of entrepreneurial thinking and innovative approaches within the events sector, developing skills to create and launch new event concepts.
Academic and Professional Development Skills for the Events Professional
15 creditsBuild essential academic and professional competencies required for success in the events industry, including research skills, communication, and career planning.
Innovative Technology in the Experience Economy
15 creditsExamine how emerging technologies are transforming event experiences and the wider experience economy, and learn to apply digital tools in event design and delivery.
Entrepreneurship and Innovation in Practice
15 creditsApply entrepreneurial and innovation theories to real-world event scenarios, developing practical skills through hands-on project work and industry collaboration.
Business Events, Exhibitions and Brand Experiences
15 creditsGain specialist knowledge in planning and managing corporate events, trade exhibitions, and brand activation experiences that drive business objectives.
Festivals and Live Entertainment Events
15 creditsStudy the planning, production, and management of festivals and live entertainment events, covering artistic programming, logistics, audience engagement, and safety.
Elective Modules
Admission Requirements
The University of Greenwich welcomes applications from students with a wide range of qualifications. To apply for the BA (Hons) Events Management and Innovation, you should meet the academic and language requirements outlined below. Contact Uni4Edu for personalised guidance on your eligibility and application.
Academic Requirements
- Tariff Points112 tariff points from A Levels, T Levels, BTECs, Access to HE, or equivalent qualifications
- A Level Typical OfferBCC or equivalent from at least two A Levels
- BTECBTEC National Extended Diploma at DMM or equivalent
- International QualificationsA broad range of international qualifications are accepted; contact Uni4Edu for country-specific requirements
- Transfer EntryApplications welcomed from students wishing to transfer into Year 2 or 3 with prior degree-level study from another institution
English Language Requirements
- IELTS6.0 overall with minimum 5.5 in each component
- TOEFL iBTContact Uni4Edu for accepted equivalent scores
- PTE AcademicContact Uni4Edu for accepted equivalent scores
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Greenwich offers several scholarship opportunities for international students to help reduce the financial burden of studying in London. These awards are typically applied as tuition fee reductions in the first year of study. Contact Uni4Edu for the latest information on eligibility and application procedures.
International Scholarship Award
Up to GBP 3,500 tuition fee discount (first year)Available to international fee-paying students who hold an offer of admission. This award is applied as a first-year tuition fee reduction and requires a separate application. It is non-deferrable and cannot be combined with other university scholarships.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates from the BA (Hons) Events Management and Innovation are well-prepared for careers across the dynamic events industry and related sectors. The university's Employability Service provides free one-to-one guidance, workshops, job opportunities, and mentoring to help you launch your career. The optional sandwich placement year further strengthens your employability with real-world professional experience.
Potential Career Roles
Where Graduates Work
Rankings and Recognition
The University of Greenwich is a globally recognised institution with strong subject-level performance in hospitality, events management, and tourism. The university received a Gold rating in the Teaching Excellence Framework (TEF) 2023, recognising outstanding student experience and outcomes. Its Greenwich campus is situated on a UNESCO World Heritage Site on the banks of the River Thames.
| Subject | Ranking Body | Rank |
|---|---|---|
| Hospitality and Leisure Management | QS World Rankings by Subject | #151-175 |
| Tourism and Hospitality | ARWU (Shanghai Ranking) | Top 50 Globally |
| Business and Economics | THE World Rankings by Subject | #201-250 |
| Hospitality, Events Management and Tourism (London) | Guardian University Guide | #3 in London for Teaching Satisfaction |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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