Business Analytics, MSc

MSc in Business Analytics at Greenwich

Greenwich's MSc in Business Analytics is designed for professionals eager to enhance their data analysis capabilities in today's rapidly evolving business environment. With the increasing reliance on data for decision-making, this program equips students with the expertise to navigate complex data landscapes and deliver actionable insights that drive business success. The curriculum combines business acumen with advanced statistical analysis and cutting-edge technology to prepare students for roles in data analytics, business intelligence, and strategic decision-making.

Key Highlights:

• Location: Study at Greenwich’s iconic campus, a UNESCO World Heritage Site in London.
• Expert Instruction: Learn from accomplished academics and industry professionals with expertise in business network analysis, management, and strategy.
• Skill Development: Develop critical thinking and analytical skills essential for modern business environments.
• Ethics and Impact: Explore the ethical implications and environmental impacts of data practices, a key concern in contemporary business analytics.

Core Modules (Year 1):

• Business Analytics Project (45 credits)
• Foundations of Scholarship for Business Analysts
• Fundamentals of Business (10 credits)
• Innovation Strategy (15 credits)
• Big Data Analysis and Visualization (10 credits)
• Data Mining for Business (15 credits)
• Digital Economy, Tools, and Techniques (15 credits)
• Ethical and Legal Aspects of Business Analytics (15 credits)
• Programming Fundamentals for Business Analytics (10 credits)
• Machine Learning (15 credits)
• Web and Social Media Analytics (15 credits)
• Business Statistics (15 credits)

Workload Overview:

The program includes a mix of lectures, independent study, and assessments, similar to a full-time job for full-time students. Part-time students will experience a reduced workload, with assignments and projects adjusted accordingly.

Career Opportunities:

Graduates of the program are well-prepared for management roles in multinational companies, NGOs, and the public sector. Alumni have gone on to work at leading organizations such as ABN AMRO, Accenture, CNN, Hertz, and Kerry Group. The skills gained through the program ensure that graduates are equipped to excel in positions such as data analysts, business intelligence managers, consultants, and strategic planners.

Employability Support:

Greenwich’s Business School Employability Team provides comprehensive support, including:

• CV and application guidance
• Interview preparation
• Careers fairs
• Mentoring
• Academic skills support
• Assistance with IT packages as needed

Client-Based Dissertations and Projects:

Students engage in client-based dissertations and projects, connecting theoretical knowledge to real-world business challenges. Previous collaborations have included Barclays, the United Nations Economic Commission for Africa, and the Trades Union Congress. These projects enhance employability and provide invaluable industry experience. Additionally, students participate in the Enterprise Challenge, fostering entrepreneurship and innovation.

Industry Insights:

Through the Big Picture Seminars, students gain insights from senior executives at companies like Northern Trust and Barclays, further enriching their understanding of business analytics in practice.

This MSc in Business Analytics not only enhances technical skills but also prepares students to strategically apply data in a business context, advancing their careers and contributing to the success of organizations in a data-driven world.