Product Design BA

The BA Product Design programme is focused on developing creative, innovative, and user-centred designers who are able to respond to real-world challenges through thoughtful and practical design solutions. This degree combines creativity with technical skills, encouraging students to explore how products are conceived, developed, and brought to market.

Throughout the programme, students engage in hands-on studio-based learning, working on design projects that develop skills in ideation, sketching, prototyping, materials, manufacturing processes, and digital design tools. The course emphasises problem-solving, sustainability, and human-centred design, ensuring students consider usability, aesthetics, ethics, and environmental impact in their work.

Students are encouraged to experiment, collaborate, and refine their ideas through iterative design processes. Supported by expert tutors and access to specialist workshops and facilities, students gain practical experience in model-making, testing, and presenting design concepts in a professional context.

Graduates of the Product Design programme are well prepared for careers in product and industrial design, user experience (UX) and user-centred design, innovation and design consultancy, creative industries, and entrepreneurship, as well as for further postgraduate study. This programme is ideal for students who want to turn creative ideas into impactful, well-designed products.