Industrial Engineering and Digital Marketing MSc
City Campus , United Kingdom
Industrial Engineering and Digital Marketing MSc
University of Dundee
Industrial Engineering & Digital Marketing
Program Overview: Industrial Engineering and Digital Marketing MSc
The Industrial Engineering and Digital Marketing MSc at the University of Dundee is a distinctive interdisciplinary program that bridges the gap between advanced engineering and strategic digital marketing. This course equips you with the skills to optimise industrial systems while leveraging online platforms to connect with customers in technology-driven industries.
Delivered by the School of Science and Engineering in partnership with the School of Business, the program combines classroom learning with hands-on projects and a mandatory 12-week industry placement. You will study advanced robotics, smart manufacturing technologies, and digital marketing strategies, gaining practical experience and forging valuable industry connections along the way.
At Dundee, you will be part of a welcoming and supportive community with small class sizes and personalised academic attention. The university is the only institution in Scotland with a partnership with CERN, providing unique opportunities for industrial placements, research, and graduate positions in cutting-edge fields.
Key Program Highlights
- Mandatory 12-week industry placement providing real-world experience and professional networking opportunities
- Unique blend of advanced engineering modules with strategic digital marketing coursework
- Exclusive CERN partnership offering placement, PhD, and graduate position opportunities
- Taught by experienced professionals from the School of Science and Engineering and the School of Business
Curriculum and Modules
The MSc Industrial Engineering and Digital Marketing curriculum is carefully designed to develop both your technical engineering expertise and your strategic marketing capabilities. Modules span advanced robotics, manufacturing technologies, marketing strategy, and digital platforms, culminating in a substantial industry placement that applies your learning to real-world challenges.
Marketing as Creative Practice
20 CreditsBuild upon your existing marketing skills and work in groups to solve real-world examples. Using simulations, you will understand the outcomes of your marketing solutions and adapt strategies to achieve better results.
Marketing Management and Strategy
20 CreditsGain an understanding of how organisations implement marketing strategy, covering the principles of analysis, planning, and implementation for strategic marketing activities. Develop tools and skills to analyse marketing problems and make informed competitive decisions.
Digital Marketing
20 CreditsIncrease your knowledge of digital marketing and understand the impact of digital media on culture, consumers, and consumption. Develop skills using interactive platforms for both business and social contexts.
Advanced Robotics
20 CreditsExplore the world of intelligent machines with a focus on cutting-edge advancements in robotics. Study topics including multi-modal sensor integration and human-robot interactions.
Advanced Manufacturing
20 CreditsLearn about state-of-the-art manufacturing technologies ranging from additive manufacturing and alloy casting to laser technology. Investigate modern and smart manufacturing techniques applicable to industry.
Customer Experience Management
20 CreditsDevelop practical skills for managing customer experiences and designing sustainable service prototypes. Learn how organisations employ experience design principles to enhance customer loyalty and build unique competitive bonds.
Elective and Complementary Modules
Admission Requirements
The Industrial Engineering and Digital Marketing MSc welcomes applicants from engineering and related disciplines who wish to combine technical expertise with marketing knowledge. All applications are processed through Uni4Edu, where our admissions team will guide you through every step of the process.
Academic Requirements
- Undergraduate DegreeA bachelor's degree in mechanical engineering, electronic engineering, applied physics, or an equivalent discipline
- Minimum ClassificationSecond class honours degree (2:2) or international equivalent
- Work ExperienceRelevant professional work experience may also be considered in lieu of formal qualifications
- Academic TranscriptsOfficial transcripts from all previously attended higher education institutions
- Personal StatementA statement outlining your motivation, relevant experience, and career goals
English Language Requirements
- IELTS AcademicOverall 6.0, with no component below 5.5
- TOEFL iBTOverall 80, with Writing 19, Listening 17, Reading 18, Speaking 20
- PTE AcademicContact Uni4Edu for current PTE score requirements
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Dundee offers a range of scholarships to support international postgraduate students. These awards recognise academic excellence, global citizenship, and regional diversity. Contact Uni4Edu for personalised guidance on which scholarships you may be eligible for.
Global Excellence Scholarship
Up to GBP 5,000 per yearAvailable to international postgraduate taught students who have demonstrated outstanding academic performance, equivalent to a UK First Class Honours degree. This scholarship is automatically assessed upon receiving an offer of admission.
Global Citizenship Scholarship
Up to GBP 5,000 per yearAwarded to students who strongly align with the University of Dundee's values. This scholarship recognises applicants who demonstrate a commitment to making a positive impact in their communities and beyond.
Vice-Chancellor's Regional Scholarships
Up to GBP 4,000 per yearRegion-specific scholarships available to applicants from Africa, South Asia, East Asia, and other designated regions. Eligibility and award amounts vary by region. Contact Uni4Edu for details on your specific eligibility.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
The Industrial Engineering and Digital Marketing MSc prepares you for a wide range of career opportunities in today's digital and innovation-driven job market. The mandatory industry placement provides direct professional experience, and the University of Dundee's strong employability record supports your transition into the workforce.
Potential Career Roles
Industries and Employers
Rankings and Recognition
The University of Dundee is a respected research and teaching institution with a strong track record in national and international rankings. Established in 1881, the university has earned recognition for student satisfaction, research impact, and graduate employability across multiple ranking bodies.
| Subject | Ranking Body | Rank |
|---|---|---|
| Engineering | National Student Survey | 1st in Scotland for Civil Engineering Satisfaction |
| Business and Management | THE Subject Rankings | Top 400 |
| Graduate Employability | QS Employability Rankings | Top 200 |
| Overall Student Satisfaction | QS Stars Rating | 5 Stars |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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