Marketing and Leadership

This practical master’s course enhances your strategic marketing knowledge and ability to lead change in order to meet constantly evolving customer needs and requirements. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation, and all students benefit from CIM membership for the duration of the course.

You will gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. You will also learn specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

Our Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 22nd in the world by QS World University Rankings Masters in Marketing 2025 and the Management MSc ranked 4th in the UK and 58th in the world by the Financial Times Masters in Management 2024 ranking.