Digital Marketing (16 Months) MSc

At Aberdeen Business School, this program includes a four-month placement in digital agencies, teaching social media algorithms, conversion optimization, and GDPR compliance via Google Ads campaigns. Students craft theses on influencer marketing for Scottish brands, using SEMrush for competitor analysis. Accredited by the Chartered Institute of Marketing (CIM), it covers emerging trends like metaverse advertising. Graduates manage digital teams at agencies or e-commerce firms.