Public Relations and Advertising (Tur)

Public Relations and Advertising is the way for institutions and organizations to communicate with their stakeholders, the media and the society; and to effectively manage their brand and reputation. Our globalizing world, rapidly changing and developing communication technologies and the world of communication that is becoming more and more important every day, necessitate effective management of every area of ​​communication. At this point, the aim of the department is to train Public Relations and Advertising experts, who have taken their place as one of the important professions of the future, in a way that they will be competent in both local and global platforms.

Mission

As the Istinye University Public Relations and Advertising Department, our mission is to train public relations and advertising experts who can easily adapt to the changing conditions in the rapidly changing and evolving world of communication, who can analyze communication tools well, manage them effectively, produce solutions for the needs of society, have a socially responsible and ethical business approach, and who have adopted the principle of lifelong learning.

Vision

To be an effective and competent student-focused educational unit with high national recognition, leaving a deep and qualified mark on communication education, research and society.

Values

Student-Centered Education, Critical Inquiry Approach, Interdisciplinary Education Approach, Innovation and Technology Focus, Sustainability, Inclusiveness, Responsibility to Society and the Environment, Adherence to Ethical Principles.

Our graduates

will not only fulfill the requirements of the job; they will also leave as communication experts who can effectively use the theoretical knowledge of the communication discipline they gained during their education, have knowledge and skills about changing and developing communication methods, have professional knowledge, skills and competence to implement innovations in the world in today's business environment, create, manage and shape communication processes, can bring different communication areas together in a holistic and strategic way, are prone to teamwork, have advanced management skills, have strong written and verbal communication skills, have advanced critical questioning skills, are well-versed in academic and professional discussions, have strong research skills, can think originally, analytically and strategically, produce innovative solutions, and have an ethical business approach and social responsibility awareness.

Fields of Study

Graduates of the Department of Public Relations and Advertising have a wide range of work areas. Students who graduate from the department; National and International Private Companies, Public Institutions, Media and Broadcasting Organizations, International Organizations, Non-Governmental Organizations operating in various sectors; Corporate Communication, Public Relations, Advertising, Strategic Marketing Communication, Brand Management, Corporate Responsibility departments have the opportunity to work. In addition, they can work as strategic planner, researcher, creative copywriter, art director, advertising director in Media and Public Relations agencies, customer representative in the customer relations department, brand representative, campaign manager, project director; Content producer and manager in social media agencies; Strategic communicator in market research companies. Students who continue their education in the field they want to specialize in have the opportunity to shape their careers as communication consultants or academics.