BA (Hons) Fashion Buying and Brand Management
Penrose Way, London, United Kingdom, United Kingdom
BA (Hons) Fashion Buying and Brand Management
Ravensbourne University London
Fashion Buying and Brand Management
BA (Hons) Fashion Buying and Brand Management at Ravensbourne University London
The BA (Hons) Fashion Buying and Brand Management at Ravensbourne University London prepares you for a career in fashion buying and brand management, combining creative flair with essential business skills such as problem-solving, planning, presentation, promotion and management. The course focuses on industry-style reporting rather than sketchbooks or sewing, giving you practical knowledge of product development, including fabric selection and testing, colour management, quality control and sustainability.
You will gain a deeper understanding of buying cycles, sales performance, product development, fabric sourcing and testing, the supply chain, the importance of sustainability and fashion brand development. The course also teaches you how to predict fashion trends, plan a fashion range, understand consumer behaviour and undertake psychographic profiling.
Your creative learning is enhanced through a diverse range of guest speakers and industry-led projects, while external visits provide behind-the-scenes insights into manufacturers, trade fairs, fabric suppliers and retail spaces. Located on London's Greenwich Peninsula near the O2 Arena, Ravensbourne places you at the heart of one of the world's most vibrant creative capitals.
Key Program Highlights
- Ongoing partnership with leading fashion retailer NEXT, providing direct exposure to careers in fashion buying, merchandising and brand management
- Access to industry-leading resources including WGSN, LS:N Global, Vogue Business, Edited, Business of Fashion and Adobe software
- Professional work-based learning opportunities and live industry briefs with real fashion brands
- Teaching delivered by industry professionals with a cutting-edge, practice-based curriculum
Curriculum and Modules
The BA (Hons) Fashion Buying and Brand Management curriculum is structured across three years of full-time study, progressively building your creative, analytical and business skills. Each year combines theoretical knowledge with practical, industry-focused projects designed to make you career-ready upon graduation.
Develop core skills in analysing and predicting fashion trends using industry tools such as WGSN and LS:N Global. You will learn to identify emerging trends and translate them into actionable buying and brand strategies.
Explore the end-to-end buying cycle from range planning and product selection to sales performance analysis. You will engage in masterclasses covering buying cycles, range planning and sales performance evaluation.
Gain practical knowledge of the product development process including fabric selection and testing, colour management, quality control and the importance of circularity and sustainability in fashion supply chains.
Learn how to build, manage and promote fashion brands through strategic communication, consumer research and creative presentation. You will create brand proposals, market research reports and tech packs.
Undertake accredited work placement opportunities and participate in manufacturing visits that echo the fashion buyer's role. You will develop your personal brand and work in creative collaboration with industry partners.
Elective and Specialisation Options
Admission Requirements
Ravensbourne University London welcomes applicants from a wide range of academic backgrounds and considers the context in which qualifications were achieved. All applications for this program are processed through Uni4Edu, which will guide you through every step of the process.
Academic Requirements
- GCSEsFive GCSEs at grade C/level 4 or above, including English and Maths
- A-LevelsTypical offer based on Level 3 qualifications; contact Uni4Edu for specific grade requirements
- BTECBTEC National Diploma or Extended Diploma accepted; contact Uni4Edu for grade details
- BackgroundIdeally a background in art, creative media or design; portfolio and work experience may also be considered
- Alternative QualificationsA combination of portfolio and academic qualifications may be considered, along with relevant work experience
English Language Requirements
- IELTSMinimum 5.5 overall with 5.5 in each component
- PTE AcademicMinimum 59 overall with 59 in each component
- Equivalent TestsOther equivalent English language qualifications accepted; contact Uni4Edu for details
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Ravensbourne University London is committed to making education accessible to international students and offers automatic scholarships to help reduce the cost of study. Additional external funding opportunities are also available to eligible applicants.
Undergraduate International Scholarship
GBP 3,500 per yearAutomatically applied to all overseas fee-paying students starting undergraduate courses. The scholarship is applied as a fee discount for each year of study with no separate application required.
Chevening Scholarship
Fully funded (tuition, living costs, travel)The UK government's prestigious global scholarship programme available to outstanding emerging leaders from over 160 countries. Covers tuition fees, living expenses and travel for one-year Master's programmes, though Ravensbourne promotes this to eligible students across all levels.
Student Services Support Award
Varies based on needAvailable to students facing unexpected financial hardship that may jeopardise their ability to continue studying. This award is designed to provide emergency financial assistance during your studies at Ravensbourne.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the BA (Hons) Fashion Buying and Brand Management programme are uniquely skilled with both creative flair and business acumen, making them highly employable across the fashion and retail industries. Ravensbourne's strong industry connections, including its partnership with NEXT, provide direct pathways into professional roles.
Potential Career Roles
Where Graduates Work
Rankings and Recognition
Ravensbourne University London is a specialist creative university established in 1962 that gained full university status in 2018. While a smaller, specialist institution, it has earned recognition for its industry-focused teaching and strong graduate employment outcomes, particularly in creative arts and design disciplines.
| Subject | Ranking Body | Rank |
|---|---|---|
| Art and Design | QS World University Rankings by Subject | #201-250 |
| Creative Arts and Design (Employment Outcomes) | UniCompare | #1 among specialist universities |
| Fashion and Textiles | Industry Recognition | Contact Uni4Edu for current data |
| Business and Management Studies | Complete University Guide | Contact Uni4Edu for current data |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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