MSc Marketing and Digital Analytics

The MSc Marketing and Digital Analytics programme blends marketing theory with advanced analytics to explore the intersection of branding, consumer behaviour and big data. Core modules such as Research Methods for Marketing, Digital Economy, Big Data and Platformisation, and Business Digital Analytics equip students with tools to evaluate data‑driven strategies, while electives allow specialisation in areas like AI for Business and Brand Storytelling. Assessment combines coursework, essays, presentations and a compulsory dissertation that carries a 60‑credit weight, enabling independent research using primary or secondary data. Instruction is delivered through three weekly contact hours per module, featuring lectures, seminars, simulations and computer‑lab activities, and is supported by faculty members with extensive industry and research experience. The programme benefits from state‑of‑the‑art facilities including the ThinkPod collaborative space, the Graduate Centre and a 24‑hour library, and is situated on the Mile End campus offering access to London’s cultural and professional networks. The School of Business and Management, accredited by AACSB, integrates its interdisciplinary research focus and responsible‑management ethos into the curriculum, providing a stimulating environment for postgraduate study.