Fashion Marketing & Communications Master

This program provides a deep understanding of the fashion industry’s complexities by studying marketing strategies that need to be converted into communication actions to obtain larger brand visibility and awareness, as well as a connection with the indicated target clients. Students will experience a holistic approach through the possibility of practically realizing their ideas and bringing them to life through photography, styling, video and web design.

This intensive specialization program is not merely academic; it’s a journey guided by industry experts and enriched by the wisdom of international guest lecturers. Through hands-on experience, you will complete two projects: a marketing plan for a mid-sized fashion or lifestyle brand, and a multiplatform branded content campaign. These projects will become valuable assets in your personal portfolio, showcasing your ability to translate theory into practical outcomes.

The course includes a total of 700 hours of instructional activities.

This course is completed with the possibility of an internship in a fashion company.

Curriculum

The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:

• Contemporary Fashion: Delving into the nuanced understanding of fashion in the present day, exploring its cultural significance, trends, and evolving expressions
• Fashion Marketing: Gaining insights into the intricacies of coordinating various facets within a fashion company to maximize performance, profitability, and customer satisfaction, all while aligning with contemporary market demands
• Fashion Communications: Mastery of the art of effectively communicating fashion and lifestyle concepts, exploring the strategies and channels that resonate with modern audiences
• Set & Productions: Immersion in the creative realm of content production, specifically tailored for fashion communications. Learning how to conceptualize, plan, and execute visually captivating campaigns and productions that tell compelling fashion stories