Luxury Retail & Business Management Master

Experience matters the most. It represents the driving force and swirling challenge in retail, requesting fashion players to embrace g-local and omnichannel strategies to lure consumers into their brick-and-mortar stores, engage them in social media and virtual shopping sessions, capture their attention on Roblox, sell NFTs in the metaverse, spoil them with click-and-collect programs and rental services.

What if a Chinese customer could add a luxury bag to their wish list via WeChat, be welcomed at the Shanghai flagship store and offered an exclusive preview of a yet-to-launch style, and finally have it delivered at his Miami hotel while on a leisure trip, together with an NFT counterpart to outfit their avatar in the Neo Tokyo metaverse?

Next-gen retail is shaped by professionals drawing up the limitless customer journey across all touchpoints in a truly integrated and seamless way to meet the expectations of luxury consumers. Far-sighted companies are harnessing the emotional power of the senses as well as the new digital frontiers to transport customers into captivating dimensions where products and services are a given and the retail dream stands at the crossroad.

Course

The Master in Luxury Retail & Business Management in partnership with Gucci aims to teach the new generation about the luxury fashion industry and its key players, products and services. Fashion brands are always striving to improve the retail shopping experience and offer an impeccable client journey, from the product selection to purchase, delivery and post-purchasing services.

The program shapes leaders who are capable of building an authentic relationship between a brand and a client, learning about interaction, innovation and the road to a positive customer journey. Nowadays, curiosity about global human behavior is a skill that is essential to understanding a luxury fashion customer through multi channel environments. This professional will guide the presentation of innovative ideas, improving the global customer experience and exceeding the expectations of luxury fashion clients.

Lessons are organized with teachers from the industry as well as guest lectures and workshops with outstanding professionals from the fashion system who will be invited to talk, inspire and empower our students.

This unique and hands-on learning experience includes field trips, a midterm and a mandatory final project.

The course includes a total of 700 hours of instructional activities.

This course is completed with the possibility of an internship at a fashion brand or a fashion retailer.

Partnership

Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and eyewear.

Over the past 7 years, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.

In its journey towards client centricity, digital is becoming increasingly important as a key factor to create a smooth 360° involvement across channels.

The store experience at Gucci is therefore becoming more and more integrated: by prioritizing digital investments and adopting technologies as a first mover through a ‘test and learn’ mentality, the House has contributed to elevate the customer journey, combining digital and physical in a seamless, omnichannel experience.

Curriculum

The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:

• Luxury Fashion Business: key players, innovative fashion products and services
• Omnichannel retail management: the integration of different methods of shopping available to consumers to create a seamless interactive client journey
• Fashion store concept: the development of a retail concept based upon the brand values translated into the different aspects of physical and/or digital experiences
• Interpersonal skills: global consumer behavior and needs, cultural awareness and competences