
Fashion Art Direction Master
Polimoda, Italy
The Art Director of a magazine is the über-talented professional behind an issue’s every detail and the mastermind responsible for creating innovative layouts with breakthrough typefaces, design elements and photography. They tell the stories that impact nearly every aspect of the readership’s life, gripping its attention from cover to cover. This is a person fueled by a never-ending and intense desire to produce content based on originality of thought, expression and vision with a primary concern: to inspire and guide the team towards the creation of an ironclad editorial project.
An Art Director’s day is full of visual meetings with editors, run-throughs with the fashion department, set days to give directions to still-life photographers and prop stylists, and, of course, actually sitting down to conceive and design layouts. This role also requires a number of managerial aspects such as sticking to deadlines and budgets with graphic designers, copywriters, journalists, editors, influencers, advertising professionals and media buyers.
Lessons are organized with teachers from the industry as well as guest lectures with outstanding professionals from the fashion system who will be invited to talk, inspire and empower our students.
This unique and hands-on learning experience includes workshops, applied or in-company projects, field trips, 3 different projects. These projects will become an important asset of the student’s portfolio.
The course includes a total of 700 hours of instructional activities.
Upon concluding the course, students have the opportunity to solidify their acquired blend of creative and practical skills through an internship in fashion brands, fashion agencies, or media brands and magazines.
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Fashion Foundations
- Art Direction
- Fashion Communications
- Set & Productions
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