Fashion and Creative Industries Bachelor

The course in Fashion and Creative Industries is designed to train professional figures able to enter the sector's communication and creative processes with the appropriate critical-theoretical knowledge of the various artistic-visual languages necessary for understanding fashion and with the methodological and practical tools to address the main challenges underlying the processes of conception, development and promotion of fashion creations and the products of other creative industries.

Subject areas include:

- Artistic-visual-media disciplines and workshop activities

- Disciplines and workshop activities on fashion communication and design

- Disciplines and workshop activities in linguistics and sociology

- Economic, management and legal disciplines

Core subjects

Common two-year course

History of contemporary art

Art and media

History of fashion

History of design

Semiotics of creativity

Archives of creative industries

Aesthetics of fashion and design

Interculturality, sustainability, inclusiveness

Fashion Specialisation

Innovation fashion design

Effective communication techniques III (visual communication) workshop

Visual merchandising workshop

Workshop on the conception and creation of fashion events

Fashion show direction workshop

Creative industries and design specialisation

Design thinking

Effective communication techniques III (visual communication) workshop

Visual design workshop

Workshop on the conception and creation of design events

Retail design workshop

The Fashion and Creative Industries graduate will be able to:

- interpret the fashion and design sectors through art and artistic expression

- enhance the fashion and design sectors through communication disciplines

- link fashion and design to knowledge such as art, photography and cinema

- to interpret fashion and design through art and artistic expression

- to interpret the materials that make up the historical memory of fashion companies

- to enhance fashion archives

- to apply the knowledge acquired in an autonomous, original and critical manner to devise concepts for events and fashion shows

- create inclusive and intercultural communication products also for the web and social media

- design creative visuals for corporate identity or brands

- develop marketing and communication strategies for organisations in the creative, fashion and design industries

- research, analyse and interpret quantitative and qualitative data to anticipate cultural and style trends in fashion and the creative industries

- to orientate themselves in the rules, including international rules, for the protection of intellectual property

- apply the knowledge acquired in a clear and confident manner in new contexts (problem-solving), also with reference to the fashion and design markets in a transversal manner

- gain command of the English language

The Fashion and Creative Industries degree course provides the basic knowledge and skills to work within the communication and creative processes of fashion and the creative industries. The dynamic scenarios that characterise these sectors require professionals who know how to combine the cultural, communicative and symbolic dimensions underlying the processes of design, development and promotion of artistic and creative products.

To meet these needs, the course of study provides for two main areas of learning:

- the historical-artistic-cultural area, which provides the historical-critical knowledge and skills necessary for understanding fashion and the creative industries; the languages of contemporary visual arts useful for interpreting fashion also in its relationship with different media; the history of fashion, design and Made in Italy, which share the same languages and draw on common cultural and attitudinal resources.

- the area of socio-anthropology, which provides the knowledge, skills and ability to use communication tools to enhance fashion creations and the products of other creative industries, from advertising to events, from the web to social media, with a focus on the issues of interculturality, inclusivity and sustainability.

As a corollary to these areas, the course provides adequate economic and legal expertise for understanding the management dynamics and budgets of companies competing in the creative industries, for researching and interpreting cultural and style trends, and for navigating through the regulations concerning the protection of intellectual property of creative products, also in international contexts.

The course is characterised by a workshop approach that will enable students to acquire effective communication techniques - written, oral and visual - and the ability to use the main web and social media communication tools.

Particular attention is paid to the development of:

- historical-critical knowledge necessary for the understanding of contemporary visual arts

- specific skills in the history and culture of fashion and design

- effective communication skills and abilities - written, oral and visual

- economic-legal skills

- skills in research and interpretation of cultural and style trends

- skills in inter-culturalism, sustainability and inclusiveness

- command of the English language

After a common start, at the end of the second year, students will be able to choose whether to study in-depth the themes of the Fashion or Creative Industries and Design sectors. The course is divided into two distinct areas of study, enabling students to acquire specialist skills in their chosen field.

The course's teaching, carried out by internal teachers and professionals in the sector, is characterised by innovative content and methods based on a strong integration of academic lessons, workshops, project work and experience "in the field".