Marketing BA

The Marketing programme contains specialist modules including digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy, which help develop overall marketing skills alongside networking and employability skills. Students learn marketing ethics, CSR and sustainability, helping graduates develop into ethical marketers.

With links to professional bodies, the Marketing programme enables development of a high level of marketing knowledge and further strategic thinking.

During time at Liverpool, there is opportunity to meet and work with local businesses to network and build skills that support career development in small and large organisations as well as specialist marketing agencies.

The Marketing BA (Hons) programme has an overall ranking of 5th in the sector, up from 9th in the previous year (Complete University Guide 2025).

Accredited by the Chartered Institute of Marketing, the Marketing programme includes teaching delivered by staff with research and professional backgrounds.

This programme holds CIM Employability Programme status. The Chartered Institute of Marketing is a professional marketing body and recognition that the programme maps to recommended criteria ensures students are equipped to progress knowledge and career.

The programme includes relevant content that underpins the role marketing plays in business and society.