User Experience and Service Design MA/MSc

The MA/MSc in User Experience and Service Design equips students with advanced knowledge and skills in UX design, service design, and interaction design. The programme emphasises human-centred approaches, combining creative and analytical methods to identify opportunities, conduct user research, and design transformative products and services. Students engage in projects with industry clients, developing practical experience and portfolio-ready work. Key areas of study include design research methods, systems thinking, interactive and experience prototyping, storytelling, social design, and project management. Emerging technologies, such as artificial intelligence and extended reality, are integrated into the curriculum to enhance innovative design practice. The programme culminates in a major evidence-based project, allowing students to apply skills to real-world challenges. Graduates are prepared for roles as UX and service designers, capable of delivering socially and environmentally responsible design solutions across diverse sectors.