Psychology and Behavioural Analytics MSc

You will build a strong foundation in key psychological concepts related to behaviour, including identity, personality and cognitive decision-making. Important topics such as data limitations, bias and the principles of responsible research are covered, ensuring that graduates are equipped to navigate the complexities of real-world digital data.

The final term brings everything together through the dissertation. Students gain valuable, practical experience by working on a project with either a partner organisation or within the Department of Psychology. Dedicated support is provided throughout the process, ensuring relevant experience that helps graduates stand out to employers.Anyone who wants to understand digital data through human psychology.