M.A. Strategic Marketing Management (English)

The M.A. Strategic Marketing Management program at ISM is designed to equip you with a deep understanding of modern marketing principles and strategic decision-making in a global context. During the first two semesters, you will build advanced knowledge in analyzing dynamic market environments and developing effective marketing strategies based on both qualitative and quantitative research methods. Courses focus on real-world business challenges and help you master essential tools for identifying customer needs, positioning brands, and driving innovation in competitive markets.

In the third semester, you will expand your international perspective by studying at one of ISM’s many prestigious partner universities around the world. The International Office offers comprehensive support throughout the selection and application process to ensure a smooth and enriching experience abroad.

Your final semester is dedicated to writing a practice-oriented Master’s thesis, typically developed in collaboration with a company, allowing you to apply your knowledge in a practical setting and build valuable connections in the field.

The full program spans four semesters and awards 120 ECTS credits. However, if you wish to shorten your studies, ISM offers a Fast Track option. By choosing this path, you can complete your degree in just three semesters with 90 ECTS credits, skipping the semester abroad and focusing intensively on your coursework and thesis.

This flexible structure allows you to tailor your academic journey according to your professional goals and personal circumstances.