Bachelor of Arts (Second Major: Public Relations)

Are you interested in corporate communications and public relations?  Public relations professionals play a vital role in modern business, and government departments and the not-for-profit sector also value their skills. The University of Notre Dame Australia’s Bachelor of Arts with a Major in Public Relations will teach you valuable skills, including corporate communications, event handling, crisis management and e-public relations -- all essential for good reputational management. Kickstart your public relations career today.

Why study this degree?

• Public relations is now an essential part of business life. Its practitioners are expected to communicate with a wide range of people, including employees, the media, consumers and external stakeholders. Besides high-quality written and oral communication, PR professionals must be adept at event management, marketing, social media and crisis management.
• Our major in Public Relations is designed for those who want to pursue a career in the demanding world of corporate communications or an allied field such as event management, media relations or speechwriting. Available as a second Major as part of your Bachelor of Arts degree, you will explore topics such as business research, public relations writing, issues and crisis management, event management and electronic public relations.
• While many graduates will find employment in the private sector, the skills you attain during this program are also in high demand by the government, politicians and the not-for-profit sector.

Learning outcomes

Upon successful completion of the Bachelor of Arts graduates should be able to;

• Demonstrate broad theoretical and practical knowledge, with depth in the underlying principles and concepts of one or more disciplines or practice areas
• Identify appropriate sources and evaluate information
• Demonstrate an awareness of different conceptual approaches and/or research methods
• Demonstrate the technical skills, professional skills and ethical practice required by one or more disciplines
• Synthesise knowledge and apply skills in order to solve complex problems
• Communicate arguments and/or ideas in a range of forms
• Work independently and, where appropriate, in collaboration with others
• Reflect upon personal knowledge, skills and experiences

Career opportunities

• Graduates of this program can follow diverse career paths in the private and public sectors; Many employers will welcome the transferable skills. The following careers are open to graduates of this program: event management, media relations or public relations, and speechwriting for Government, private or not-for-profit organisations.