Bachelor of Marketing & Public Relations/BA of Behavioural Science

Are you interested in a career in marketing and public relations? The University of Notre Dame Australia’s Bachelor of Marketing & Public Relations/Bachelor of Behavioural Science will equip you with the practical and analytical skills to proactively engage with all stakeholders and promote any business. Traditional marketing methods have become less effective, and the rise of digital formats has opened new and exciting corporate communication methods. Contact us today to start an exciting career pathway.

Why study this degree?

• Throughout this four-year degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Developmental Psychology, Foundations of Human Behaviour, Organisational Behaviour and more.
• This double degree will provide insights into aspects of psychology, political science, cultural studies and sociology to complement your studies in marketing and PR.
• A Behavioural Scientist values human diversity and works collaboratively with communities to identify and advance the goals of the group and the individuals who comprise it.
• Behavioural Science promotes the concept of wellbeing and aims to facilitate this at the individual, relational and community levels. Your knowledge and skills in business, marketing and PR will combine well with this people-centred focus.

Learning outcomes

• Upon successful completion of the Bachelor of Marketing and Public Relations graduates will be able to:
• Apply marketing and public relations theories and practice for products and/or services
• Create and deploy effective marketing plans and/or public relations campaigns
• Create and execute marketing and public relations plans and programmes in national and international scenarios
• Effectively analyse and manage ethical matters in a professional manner
• Employ critical reflection to encourage on-going learning to maintain and improve professional knowledge and skills
• Think critically, reason and use judgment in preparation of their professional practice
• Use evidence-based research in the preparation of professional analysis and advice
• Upon successful completion of the Bachelor of Behavioural Science graduates will be able to:
• Identify and evaluate evidence-based resources and information
• Differentiate between individual, group/organisational, and societal level factors that influence human behaviour
• Analyse the complex nature of these influences to promote social and emotional wellbeing
• Analyse the socially constructed nature of knowledge, culture, and values and the role these factors play in shaping society
• Relate appropriate theoretical frameworks and models to specific social issues to achieve transformative practice
• Communicate arguments and/or ideas in a range of forms and forums
• Work independently and in collaboration with others
• Engage in critical reflexivity as a mechanism for understanding oneself in relation to society; and
• Promote social justice as empowerment and liberation through respect for cultural diversity and reflexive ethical practice.