Marketing

Marketing is the most popular major in UToledo’s accredited College of Business and Innovation. The business college is consistently named one of the country’s best business schools. 

How do you make your product or service stand out from the competition? That’s what UToledo Marketing majors learn through hands-on projects, internships and community collaborations. Students in the bachelor’s Marketing program study consumers, product design and quality, pricing, channels of distribution and advertising. They learn about the latest business trends and how to respond quickly and effectively to change.

Top Reasons to Study Marketing at UToledo

Unparalleled career support.

The Business Career Programs office in UToledo’s College of Business and Innovation works with more than 500 companies. About 85% of marketing majors get internships that often lead to full-time jobs after graduation. UToledo marketing grads have an 85% job placement rate. 

State-of-the-art facilities and technology.

The Savage & Associates Business Complex houses classrooms and five action learning labs. Marketing students have access to a 24/7 computer lab and free rental laptops.

Hands-on learning.

Marketing bachelor’s degree students learn through service activities, research and UToledo’s outstanding relationships with the regional business community. 

Faculty with real-world experience.

The Department of Marketing and International Business has two Fulbright Research Scholars on faculty.

Keep up with the latest business trends.

UToledo continually adds new majors and courses in emerging business areas. Students study digital marketing, professional sales, sports marketing and more.

Leadership skills.

Make yourself more marketable. Add our leadership minor and learn what it takes to be an effective leader.

Networking.

The professionals on UToledo’s marketing advisory board hail from companies ranging from Eaton to Chick-fil-A.

The practical experience employers want.

Business students apply what they learn in the classroom to real life through the REAL Connection program. Students build resumes through experiences from business book clubs and job shadowing to service learning and membership in clubs and organizations.

Active student groups.

Marketing majors are some of the most active students on campus. UToledo's student chapter of the American Marketing Association has been recognized as one of the best 25 chapters in the world.

Options.

Double major or minor in a related business field such as professional sales, digital marketing or international business. Check out COBI's additional undergraduate degree programs.