Fashion Marketing

Fashion marketing with a conscience? Our BA Fashion Marketing programme transforms you into a sustainability and inclusion advocate. Craft compelling campaigns that sell style and save the planet. 

Skills

You'll learn to shape a responsible future in fashion by mastering essential skills:

• Focus on Sustainability: Discover how to use eco-friendly materials, support ethical production, and implement circular fashion models. You'll be equipped to promote a brand's commitment to sustainability effectively.
• Supporting Diversity: Explore how to ensure size inclusivity, avoid cultural appropriation, and support ethical representation in fashion. You'll learn to create brand stories that resonate with diverse audiences.
• Practical Learning: Gain hands-on experience through case studies, industry projects, and collaborations with sustainable fashion brands. This real-world practice will help you build impactful marketing campaigns and refine your expertise in marketing, branding, and social media.

Learning

You will be learning in interactive classes, working closely with your lecturers and fellow students.

This includes: 

• Business Modules: You’ll participate in lectures, join lively seminars, and collaborate on group activities. This mix will help you understand business concepts and apply them in practical settings.
• Fashion Stream: You’ll attend seminars focused on exploring industry cultures and practices. This approach allows you to dive deep into how the fashion world operates and discover new trends and insights.

Overall, you'll gain hands-on experience and valuable insights that will prepare you for your career.

Assessment

Your assessments will be varied and engaging.

This includes:

• Business Modules: You’ll tackle different types of assessments like reports, presentations, and essays. These will help you apply what you’ve learned and communicate your ideas effectively.
• Fashion Stream: You’ll work on group projects that involve analysing real-life case studies and creating deliverables. This hands-on approach will give you practical experience and help you understand the fashion industry better.

Career

Upon graduation you can pursue various impactful careers such as:

• Sustainable & Inclusive Marketing Specialist: This role involves crafting marketing campaigns that highlight a brand's sustainability efforts and commitment to diversity.
• Content Marketing Manager (Sustainable Fashion): Create engaging content (written, visual, video) that showcases a brand's sustainable practices and commitment to inclusivity.
• Social Media Strategist (Fashion & Sustainability): Develop and manage social media strategies for fashion brands, emphasizing their sustainability efforts and inclusivity initiatives.
• Public Relations Specialist (Sustainable Fashion): Manage a brand's public image, focusing on its sustainability efforts and commitment to diversity.
• E-commerce Marketing Manager (Sustainable Fashion): Craft marketing strategies specifically for online fashion retailers focused on sustainability.
• Additionally, skills could be transferable to related fields such as:
• Marketing for Sustainable Products.
• Diversity & Inclusion Marketing.