Food Business and Marketing BSc

Throughout your degree, you will:

explore the key challenges facing UK, European and global food businesses, including food processors, retailers, food services, and start-ups

gain an understanding of current issues in the food sector, such as rising costs, sustainability, and consumer health and wellbeing

develop valuable digital marketing skills.

You'll have the chance to apply your skills to real food business and marketing problems – contributing to the creation or launch of new food products, for example, or designing social media campaigns and marketing communication plans.

You will also have the opportunity to undertake an exciting marketing project as part of a student team. You'll complete mock-consultancies, develop research proposals, carry out market research and present your findings. You’ll also interact with different food businesses through field visits, guest speakers and placements.

During your final year, you will complete either an applied marketing project or a longer independent research project on a food-related topic that inspires you. Past projects have covered a variety of topics, including consumer attitudes towards plant-based food and social media influence on young adults’ food choices.