Retailing and Consumer Science (BA)

Retailing and Consumer Science

Bachelor of Science

Coursework Location(s)

Main/Tucson, Online - Arizona Online

Areas of Interest

• Arts & Media
• Business, Economics & Entrepreneurship
• Communication, Journalism & Public Relations
• Interdisciplinary Studies
• Psychology & Human Behavior
• Social & Behavioral Sciences

Overview

Accelerate your path to a management and leadership career with a one-of-a-kind degree in retailing and consumer behavior. Students pursuing a Bachelor of Science in Retailing and Consumer Science gain the cross-functional knowledge of consumer behavior and the business of retailing that major retailers and innovative companies seek. Students acquire a comprehensive education in consumer behavior, management, merchandise buying and planning, integrated marketing communication, brand management, product development, operations, and digital retailing. Our expert faculty shows students how to interpret current research and apply retailing best practices to make smart, data-driven decisions. Additionally, the program's partnerships with leaders in the retailing sector provide students with unprecedented access to practical experience that lends itself to professional success after graduation.

Learning Outcomes

• Foundational Knowledge in RCSC; Demonstrate broad knowledge of contemporary issues, theories and their applications in retailing and consumer sciences in the context of academic work (e.g., responses to exam questions, written assignments).
• Quantitative & Qualitative Analysis; Students will be able to quantitatively and qualitatively analyze opportunities and risks faced by managers in the retail sector and make related business decisions in the context of academic work (e.g., problem sets, case studies, simulations).
• Strategic Thinking; Students will be able to systematically identify and assess strategic priorities of firms in the retail sector and articulate effective strategies for business success in the context of academic work (e.g., problem sets, case studies, simulations).
• Communication; Students will demonstrate effective written and oral communication skills for a variety of audiences in the context of academic work (e.g., oral presentations and written assignments).
• Leadership & Ethics; Students will demonstrate knowledge of leadership, management and ethical standards in the retail sector and the ability to employ them effectively in the context of academic work and field settings (e.g., project team performance and professional presentation during industry interactions).

Program Details

Sample Courses

• RCSC 325 Retail Innovation and Entrepreneurship
• RCSC 315 Retail Communications Strategy
• RCSC 360 Digital Retailing

Career Fields

• Merchandise buying and planning
• Digital and social media marketing
• Retail management
• Product development
• Advertising
• Category management
• Digital retailing
• Merchandise buying and planning
• Product development
• Sales management
• Social media marketing