BA of Marketing & Public Relations/BA of Communications & Media
Fremantle, Sydney, Australia
Overview
Why study this degree?
- If you are interested in analysing effective marketing strategies and have the ambition to be an expert in the field of communications, this double degree will suit you perfectly.
- Throughout this four-year degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Media and Society, Media Ethics and Law, and more.
- The degree's Marketing and Public Relations component provides you with a holistic and comprehensive skill set, making you especially valuable to employers. The Bachelor of Communications & Media lets you explore the principles and techniques of communications and media by examining and creating print, non-print, and multimedia texts using traditional, new, and emerging media technologies.
- You can tailor the program to your particular interest by majoring in Journalism, Film and Screen Production or Photography.
- Combining these two degrees will bring together your creative and inquiring mind with marketing expertise and practical skills to help you succeed in many fields of employment or entrepreneurship.
- As part of this double degree, you will undertake 150 hours of practical workplace experience as part of the Business Internship course, which will provide valuable on-the-job experience, interaction with professional practitioners and a network of contacts.
Learning outcomes
- Upon successful completion of the Bachelor of Marketing and Public Relations graduates will be able to:
- Apply marketing and public relations theories and practice for products and/or services
- Create and deploy effective marketing plans and/or public relations campaigns
- Create and execute marketing and public relations plans and programmes in national and international scenarios
- Effectively analyse and manage ethical matters in a professional manner
- Employ critical reflection to encourage on-going learning to maintain and improve professional knowledge and skills
- Think critically, reason and use judgment in preparation of their professional practice
- Use evidence-based research in the preparation of professional analysis and advice
- Upon successful completion of the Bachelor of Communications and Media graduates will be able to:
- Analyse the cultural, political, ethical and aesthetic contexts of media production including relevant international and intercultural perspectives
- Evaluate practical and theoretical knowledge with depth in the underlying principles and concepts in one or more communications and media discipline areas
- Apply analytical, creative and practical skills in one or more media and communications industry contexts
- Integrate theory and practice in media and communication projects
- Communicate arguments and/or ideas in a range of forms
- Create innovative and practical solutions to communications problems, independently and, where appropriate, in collaboration with others; and
- Exemplify the creative and practical skills, and the ethical, legal and professional standards relevant to their chosen discipline area in the creation of media.
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