BA of Marketing & Public Relations/BA of Communications & Media

Why study this degree?

• If you are interested in analysing effective marketing strategies and have the ambition to be an expert in the field of communications, this double degree will suit you perfectly.
• Throughout this four-year degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Media and Society, Media Ethics and Law, and more.
• The degree's Marketing and Public Relations component provides you with a holistic and comprehensive skill set, making you especially valuable to employers. The Bachelor of Communications & Media lets you explore the principles and techniques of communications and media by examining and creating print, non-print, and multimedia texts using traditional, new, and emerging media technologies.
• You can tailor the program to your particular interest by majoring in Journalism, Film and Screen Production or Photography.
• Combining these two degrees will bring together your creative and inquiring mind with marketing expertise and practical skills to help you succeed in many fields of employment or entrepreneurship.
• As part of this double degree, you will undertake 150 hours of practical workplace experience as part of the Business Internship course, which will provide valuable on-the-job experience, interaction with professional practitioners and a network of contacts.

Learning outcomes

• Upon successful completion of the Bachelor of Marketing and Public Relations graduates will be able to:
• Apply marketing and public relations theories and practice for products and/or services
• Create and deploy effective marketing plans and/or public relations campaigns
• Create and execute marketing and public relations plans and programmes in national and international scenarios
• Effectively analyse and manage ethical matters in a professional manner
• Employ critical reflection to encourage on-going learning to maintain and improve professional knowledge and skills
• Think critically, reason and use judgment in preparation of their professional practice
• Use evidence-based research in the preparation of professional analysis and advice
• Upon successful completion of the Bachelor of Communications and Media graduates will be able to:
• Analyse the cultural, political, ethical and aesthetic contexts of media production including relevant international and intercultural perspectives
• Evaluate practical and theoretical knowledge with depth in the underlying principles and concepts in one or more communications and media discipline areas
• Apply analytical, creative and practical skills in one or more media and communications industry contexts
• Integrate theory and practice in media and communication projects
• Communicate arguments and/or ideas in a range of forms
• Create innovative and practical solutions to communications problems, independently and, where appropriate, in collaboration with others; and
• Exemplify the creative and practical skills, and the ethical, legal and professional standards relevant to their chosen discipline area in the creation of media.