Marketing and Brand Management, BA Hons

**Degree Overview**  

The marketing and brand management degree offers practical experience through live briefs in the digital market and potential exemptions from CIM and IDM professional certificates. Grounded in essential marketing principles, this program equips students with the skills to launch their marketing careers. Key modules include Consumer Behaviour and Culture, Strategic Brand Management, Brand Communications, and Marketing Data Analytics, alongside opportunities to work with organizations like the Institute of Data and Marketing.

**Career Prospects**  

Graduates can pursue various roles, including marketing management, branding specialists, and marketing research consultancy. Alumni have secured positions at major companies such as Google, Coca Cola, and OgilvyOne.

**Course Rankings**  

- 4th overall in London for Marketing (2025 Complete University Guide)  

- Joint 3rd in London for Marketing graduate prospects (Complete University Guide 2025)  

**Campus Experience**  

Study at Greenwich’s beautiful campus, a UNESCO World Heritage Site, enhancing the overall educational experience.

**Course Structure**  

**Year 1**  

Compulsory modules:  

- Fundamentals of Marketing (15 credits)  

- Digital Marketing 101 (15 credits)  

- Introduction to Advertising (15 credits)  

- Creative Toolbox (15 credits)  

- Personal and Professional Development (0 credits)  

- The Sustainable and Ethical Marketer (15 credits)  

- Introduction to Brand Management (15 credits)  

- Introduction to PR (15 credits)  

- Financial Planning for Marketers (15 credits)  

**Year 2**  

Compulsory modules:  

- Marketing Planning (15 credits)  

- Consumer Behaviour and Culture (15 credits)  

- Marketing Management (15 credits)  

- Marketing Research (15 credits)  

- Global Marketing and Culture (15 credits)  

- Brand Communications (15 credits)  

Options (choose 30 credits):  

- Social Listening (15 credits)  

- B2B Marketing (15 credits)  

- Service Marketing (15 credits)  

**Year 3**  

- Marketing Data Analytics (15 credits)  

- Strategic Brand Management (15 credits)  

- Digital Marketing Strategy (15 credits)  

- Marketing Sustainability and Leadership (15 credits)  

- Customer Relationship Management (15 credits)  

Options (choose 45 credits):  

- Consultancy (30 credits)  

- Dissertation (30 credits)  

- Branding in Virtual Worlds (15 credits)  

- Entrepreneurial Marketing (15 credits)  

**Workload**  

Overall workload comprises contact hours, independent learning, assessments, and field trips. Each credit equates to approximately 10 hours of study. Contact hours vary by module. Additional opportunities include support classes, guest lectures, employability workshops, and joining student societies.

**Work Placement**  

- Optional work placements can be arranged with university support. Past students have interned with organizations like the NHS, Nomura, Disney, and more.  

- Sandwich placements last 9-12 months and are typically paid.  

- The Employability Service promotes only paid opportunities.

**Internships**  

The Employability Team advertises internships appropriate for Greenwich students, lasting from 5 days to 6 months. Eligible internships may lead to a Certificate of Industrial Studies.

**Employability Services**  

Greenwich's Employability Service provides tailored support through 1-2-1 guidance, workshops, job opportunities, and mentoring to enhance career prospects. The Greenwich Employability Passport Scheme helps students stand out by recognizing efforts in part-time work, volunteering, and extracurricular activities.

**Entrepreneurship Support**  

For aspiring entrepreneurs, the Generator offers workshops, mentoring, and networking opportunities, along with dedicated workspace and support for a Tier 1 Start-Up Visa.