Graphic and Digital Design, BA Hons

Graphic and Digital Design Degree Overview

Greenwich's Graphic and Digital Design degree blends practical and theoretical elements to prepare students for vibrant careers in the creative industries. Key topics covered include typography, graphic design, branding, advertising, fine art, photography, data visualization, and moving images. Through technical workshops and hands-on projects, students enhance their creativity and master design technologies.

Course Highlights

• Comprehensive Understanding: Gain insights into design that align with industry evolution.
• Creative Exploration: Balance creativity with cutting-edge technology to develop innovative solutions.
• Specialization: Focus on areas such as branding, advertising, fine art, and interaction design.
• Communication Skills: Cultivate strong communication skills and refine your creative aesthetic.

Curriculum Breakdown

Year 1

• Graphic Design Principles (30 credits)
• Typographic Studies (30 credits)
• Experimental Studio Practices (30 credits)
• Art and Design in Context (30 credits)

Year 2

• Graphic Design in Branding and Advertising (30 credits)
• Narrative and Sequence (15 credits)
• Creative Professional Practice (15 credits)
• Interdisciplinary Spaces (30 credits)
• Critical Practice-Research (30 credits)

Year 3

• Design Research Project (60 credits)
• Professional Practice and Portfolio (30 credits)
• Design Engagement (30 credits)

Workload Expectations

Full-time study requires a commitment comparable to a full-time job. Each module encompasses approximately 150 to 300 study hours, integrating contact hours and independent study.

Placement Opportunities

Greenwich offers sandwich mode placements, enabling students to work in the industry for 9 to 13 months between their second and final years. These paid roles provide invaluable experience and enhance employability. Dedicated modules further support professional practices, networking, and portfolio development.

Career Pathways

Graduates pursue diverse careers in digital and graphic design, including roles in print, publishing, branding, interaction design, web and mobile app design, and creative direction. Summer internships are encouraged, with support from the Employability and Careers Service for securing placements.

Employability Support

The central Employability and Careers Service at Greenwich offers CV clinics, mock interviews, and workshops to prepare students for graduate roles. Dedicated Employability Officers within the School facilitate work-related activities throughout the academic year.

Academic Support

Students have access to study skills support, including assistance with academic English and mathematics, ensuring they maximize their learning experience. Training in essential IT packages is also provided as needed.