"International Business and AI BSc "

The Fundamentals of Business Analytics and AI module provides you with essential skills and knowledge to understand and apply business analytics concepts, with a focus on leveraging AI tools to enhance business decision-making. In today’s data-driven world, businesses increasingly rely on analytics and AI to gain competitive advantages, optimise operations, and make strategic decisions. This module introduces you to the foundational and intermediate concepts of business analytics, equipping them with the tools to analyse data effectively and derive meaningful insights.

You will explore a range of AI-driven technologies that are transforming the way businesses approach problem-solving, from data mining and predictive analytics to AI-powered decision-making tools. By integrating AI into business analytics, you will learn how to automate complex data analysis tasks, improve accuracy, and make informed decisions that drive organisational success. The module also focuses on practical applications, enabling you to work with real-world datasets and AI tools, preparing you for roles in modern, tech-driven business environments.