Management (Marketing)

This programme is for students who aspire to management-level and leadership roles in marketing within their chosen industry. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management.

Our MSc Management pathways provide an introduction to management followed by a detailed exploration of a specific area of management theory and practice, in this case, marketing. The programme attracts students from around the globe and you will work with students with different backgrounds and interests.

You will develop an in-depth understanding of the theories and practices that enable you to understand marketing in today's organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures.

We aim to guide, teach and develop analytical and confident critical thinkers. You will gain insight into the nature of management and marketing and apply theory to practice through in-class discussions of real cases and practical methods. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in today's workplace.