Advertising communication, storytelling and culture of image (ComPSI)
University for Foreigners of Perugia, Italy
Advertising Communication, Storytelling and Culture of Image (ComPSI)
University for Foreigners of Perugia
Communication and Media Studies
Program Overview: Advertising Communication, Storytelling and Culture of Image
The Advertising Communication, Storytelling and Culture of Image (ComPSI) program at the University for Foreigners of Perugia trains specialists in strategic communication management who are equipped to enhance the internal and external image of institutions and businesses. Students develop expertise in designing and executing communication plans at both national and international levels, supported by fluency in multiple foreign languages.
The curriculum integrates theoretical foundations in semiotics, psycholinguistics, and sociology with hands-on workshops in creative writing, storytelling, and visual communication. Housed within one of Italy's oldest and most prestigious institutions for international education, the program benefits from a uniquely multicultural learning environment in the historic city of Perugia.
Graduates of the ComPSI program are prepared for careers in advertising, corporate communication, brand storytelling, and media management. The degree also qualifies holders for the A-65 teaching certification in Communication Theory and Technique at Italian secondary technical institutes, broadening career opportunities into the education sector.
Key Program Highlights
- Strategic focus on advertising communication, narrative persuasion, and brand storytelling in a multicultural academic setting
- Practical workshops in creative writing, podcasting, food photography, and business plan development
- Multilingual training with dedicated English for Advertising modules and foreign language lectureships
- Qualification for the A-65 national teaching certification in Communication Theory and Technique
Curriculum and Course Modules
The ComPSI curriculum is structured across two academic years, combining core theoretical courses with elective specializations and hands-on laboratory workshops. Students earn 120 ECTS credits through a balanced mix of seminars, practical projects, and a final dissertation.
Psycholinguistics, Advertising and Marketing
6 ECTSExplores the cognitive and linguistic mechanisms underlying advertising messages and consumer behavior, providing a scientific foundation for crafting effective marketing communication.
Semiotics of Advertising Text
6 ECTSAnalyzes the sign systems, visual codes, and textual strategies used in advertising, equipping students with tools to decode and create persuasive media content.
English for Advertising
6 ECTSDevelops advanced English language competencies specific to the advertising industry, including copywriting, campaign terminology, and international brand communication.
Digital Sociology
6 ECTSExamines the impact of digital technologies on social structures, online communities, and public discourse, with applications to digital marketing and social media strategy.
Public Opinion Analysis Techniques
6 ECTSIntroduces quantitative and qualitative research methods for measuring public opinion, audience sentiment, and media impact, essential skills for communication strategists.
Psychology of Thought and Decision-Making Processes
6 ECTSStudies cognitive psychology principles related to how individuals process information and make decisions, with direct applications to persuasive communication and consumer behavior.
Elective Courses and Workshops
Admission Requirements
Admission to the ComPSI program requires candidates to hold a relevant undergraduate qualification. International applicants must also meet Italian language proficiency standards and submit validated academic credentials through Uni4Edu.
Academic Requirements
- Academic QualificationA completed undergraduate degree (Bachelor's or equivalent) in communication, humanities, social sciences, or a related field
- Minimum Study YearsAt least 12 years of prior schooling for international applicants, as per Italian regulations
- Entry AssessmentNon-selective orientation interview to assess personal preparation and academic background
- ECTS PrerequisitesSufficient ECTS credits in relevant subject areas; shortfalls may be completed via single courses at any recognized university
- Document ValidationDeclaration of Value (Dichiarazione di Valore) for qualifications obtained outside Italy
Language Requirements
- Italian ProficiencyB2 level or higher recommended; the program is taught primarily in Italian
- English ProficiencyBasic to intermediate English recommended for English for Advertising modules
- Language CertificationCELI, CILS, or equivalent Italian language certificate accepted; contact Uni4Edu for specific requirements
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University for Foreigners of Perugia and regional agencies offer several financial support options for enrolled students. Uni4Edu can guide you through available scholarships and fee reduction opportunities based on your profile.
Income-Based Tuition Reduction
Partial to full tuition reduction based on ISEEStudents can apply for tuition fee reductions based on their equivalent economic status (ISEE). Both first-year and continuing students are eligible for income-based exemptions.
Merit-Based Tuition Reduction
Partial reduction on third tuition installmentAvailable to students enrolled in their second year and beyond, calculated based on average grades and the number of ECTS credits earned relative to the study plan.
DSU Umbria Regional Scholarships
Variable (covers living expenses and fees)The Umbria regional agency for the right to university study offers scholarships, housing support, and meal subsidies to eligible students based on income and merit criteria. Contact Uni4Edu for current availability.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects and Opportunities
Graduates of the ComPSI program are equipped with a versatile skill set that opens doors across the communication, advertising, and media industries. The program's emphasis on strategic communication, storytelling, and digital literacy prepares you for dynamic roles in both corporate and creative sectors.
Potential Career Roles
Typical Employer Sectors
Rankings and Recognition
The University for Foreigners of Perugia (Università per Stranieri di Perugia) is Italy's oldest and most prestigious institution dedicated to teaching Italian language and culture to international students. Founded in 1925, it holds a unique position in the Italian higher education landscape as a specialized state-supported university with a strong international vocation.
| Subject | Ranking Body | Rank |
|---|---|---|
| Communication and Media Studies | National Recognition | Specialized Institution |
| Italian Language and Culture | National Recognition | Leading Institution in Italy |
| Advertising Communication (LM-92) | Italian Ministry of Education | Accredited Program |
| International Education | Institutional Profile | Oldest Italian Institution for Foreign Students (Est. 1925) |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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