Advertising
San Marcos, Texas, USA, United States
Bachelor of Science in Advertising
Texas State University
Advertising & Mass Communication
Program Overview: B.S. in Advertising at Texas State University
The Bachelor of Science in Advertising at Texas State University is dedicated to teaching students the strategic and creative skills necessary to solve clients' real-world business problems. Housed within the School of Journalism and Mass Communication (SJMC), the program covers major advertising and marketing disciplines including creative development, social media management, strategic research and planning, account management, and media planning and analytics.
Students progress from foundational advertising principles to advanced courses in strategy, creative development, media planning, and brand leadership. Through capstone campaign work, portfolio development, and internship opportunities, you will graduate prepared for professional practice in advertising agencies, corporations, and specialized communications firms.
The program is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC), ensuring nationally recognized academic standards. Texas State's NSAC (National Student Advertising Competition) team earned national recognition as the 2025 National Champions, reflecting the program's competitive strength and real-world preparation.
Key Program Highlights
- ACEJMC-accredited program within the School of Journalism and Mass Communication
- 2025 National Champions in the AAF National Student Advertising Competition (NSAC)
- Hands-on learning through real campaigns, portfolio development, and industry internships
- Faculty with decades of agency, brand, and media organization experience
Curriculum & Modules
The advertising curriculum is designed to build both creative and strategic expertise. Students progress through a structured sequence of core mass communication courses and specialized advertising modules, gaining exposure to various professional roles within the field and developing skills for careers at leading agencies and brands.
Introduction to Mass Communication
3 Credit HoursA foundational course that introduces students to the broad framework of mass communication, covering what is common and fundamental to advertising, digital media, electronic media, journalism, and public relations.
Advertising
3 Credit HoursA broad overview of advertising including history, role and responsibility, and impact of the digital revolution. Key topics include research, account service, media planning, creative development, sales promotion, and the advertising agency.
Advertising Media Planning
3 Credit HoursThis course focuses on the study of planning and buying messages in traditional and new media to creatively and effectively reach targeted prospects through data-driven strategies.
Strategic Communication Research
3 Credit HoursStudies the principles, techniques, and problems of social science research and digital analytics as they relate to the planning and evaluation of strategic communication campaigns.
International Advertising
3 Credit HoursAn overview of international marketing and advertising, exploring the problems and opportunities of a global economy with multicultural content and cross-cultural campaign strategies.
Advertising Portfolio
3 Credit HoursPrepares students to create and produce professional advertising portfolios by serving as copywriters and art directors as part of collaborative teams, culminating in industry-ready work samples.
Elective Courses
Admission Requirements
Admission to the B.S. in Advertising program at Texas State University requires meeting the university's general undergraduate admission criteria. International applicants should ensure they meet both academic and English language proficiency requirements. Contact Uni4Edu for personalized guidance on your application.
Academic Requirements
- High School DiplomaCompleted secondary education with official transcripts required
- Minimum GPAContact Uni4Edu for current GPA requirements
- Core Course GradesA grade of C or higher is required in all prerequisite and major courses
- Minor RequirementStudents must select a minor from the approved list of undergraduate minors
- Additional CourseworkThree hours of English literature and three hours of math, science, or computer science beyond core curriculum
English Language Requirements
- TOEFL iBTMinimum total score of 78 (each section: 19, except Writing: 18)
- IELTSOverall score of 6.5 with minimum 6.0 in each section
- TOEFL PBTMinimum total score of 550
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Texas State University offers several scholarship opportunities for international students pursuing the B.S. in Advertising. Merit-based awards and competitive scholarships can significantly reduce the cost of attendance. Contact Uni4Edu for assistance in identifying and applying for scholarships that match your profile.
International President's Honor Scholarship
Up to USD 48,000 over four yearsA competitive merit-based scholarship for international students based on cumulative secondary school GPA and standardized test scores. Recipients may also qualify for in-state tuition rates.
Assured Scholarships
Varies based on GPA and class rankAutomatically awarded to all admitted students, including international students, who meet minimum high school GPA and class rank requirements. No separate application is needed beyond admission.
Good Neighbor Program
Tuition assistance (amount varies)Provides tuition assistance to students from nations of the Western Hemisphere other than Cuba and the United States, encouraging academically talented students to pursue higher education in Texas.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
An advertising degree from Texas State opens doors across agencies, brands, media companies, and emerging digital platforms. Through the sequence of courses and hands-on experiences like the NSAC competition, students are exposed to various job opportunities and learn the skills necessary to become professionals in the advertising industry.
Potential Career Roles
Where Graduates Work
Rankings & Recognition
Texas State University has been climbing national rankings and earning recognition for academic quality, social mobility, and student outcomes. The School of Journalism and Mass Communication holds ACEJMC accreditation, and the advertising program's NSAC team won the 2025 national championship, underscoring its competitive standing.
| Subject | Ranking Body | Rank |
|---|---|---|
| Social Mobility | U.S. News & World Report | #144 |
| NSAC Advertising Competition | American Advertising Federation | 2025 National Champions |
| Undergraduate Business Programs | U.S. News & World Report | #316 (tie) |
| ACEJMC Accreditation | Accrediting Council on Education in Journalism and Mass Communication | Fully Accredited |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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