Master’s in Advanced Media Management

What is Advanced Media Management?

The master’s degree program in advanced media management enables you to drive innovation by preparing you with practical experience and the business and technological know-how necessary for managing emerging and traditional media organizations. You will practice the application of innovative digital solutions to strategic communications problems in both traditional and new media. Whether you want to lead a media company into the future or launch a new venture, our faculty, staff and network of alumni will provide a foundation in the latest practices for managing media organizations and platforms.

Graduate students in advanced media management acquire the expertise to steer organizations through a fast-paced and technology-driven landscape. You will learn how the latest technological advancements such as generative artificial intelligence (AI), web3, blockchain, virtual reality (VR) and augmented reality (AR) are shaping the media landscape and how these technologies impact content creation, distribution and audience engagement. The curriculum provides a deep understanding of content creation strategies, digital product development and multiplatform communication methods.