Sport, Business and Coaching BA
Waterford Campuses, Ireland
BA (Hons) in Sport, Business and Coaching
South East Technological University
Sport Management & Coaching
Program Overview: Sport, Business and Coaching at SETU
This honours degree combines the techniques of sports management and coaching with the principles of business and management, preparing you for a dynamic career in the sports industry. The program is delivered at SETU's Carlow campus, which features premium sporting facilities including a South Sports Campus with six full-size playing pitches, an elite sports gym, and modern analysis suites.
The four-year degree is structured around three key content areas delivered each year: Sports Coaching and Player Development, Sports Science, and Business and Management of Sport. Classes take place across a range of settings including the pitch, classroom, and gym, ensuring a strong balance between theory and practice.
This program is open to students from any sporting background who are passionate about playing or coaching their sport. It also appeals to those seeking a career in the business and administration side of sport. A work placement in the second semester of Year 3 prepares you directly for the professional workplace.
Key Program Highlights
- Integrated curriculum combining sports coaching, sports science, and business management in every year of study
- Professional work placement in Year 3 with engagement with commercial and not-for-profit sporting bodies
- Access to SETU's South Sports Campus with six full-size pitches, 4G astroturf, elite gym, and analysis suite
- Exit awards available at NFQ Level 6 after Year 2 and NFQ Level 7 after Year 3, offering flexible progression
Curriculum & Modules
The BA (Hons) in Sport, Business and Coaching is structured across four years with three core content pillars: Sports Coaching and Player Development, Sports Science, and Business and Management. Each year builds on the previous, progressing from foundational knowledge to advanced specialisation and professional practice.
Covers the fundamental anatomical and physiological principles underpinning human movement and sport performance across two semesters in Year 1.
Introduces the core principles of coaching methodology, teaching styles, and pedagogical frameworks for effective sport coaching practice.
Explores the fundamentals of managing sport organisations, including governance structures, strategic planning, and operational management in the sports sector.
Develops financial literacy specific to the sports industry, covering accounting principles, budgeting, and financial management for sport organisations.
Examines the role of sponsorship in the sports industry, including sponsorship acquisition, management, activation strategies, and measuring return on investment.
Elective Modules
Admission Requirements
Admission to the BA (Hons) in Sport, Business and Coaching at SETU is assessed on an individual basis for international applicants. You should hold qualifications equivalent to the Irish Leaving Certificate and demonstrate English language proficiency. Contact Uni4Edu for personalised guidance on how your qualifications align with the Irish National Framework of Qualifications (NFQ).
Academic Requirements
- Secondary EducationCompleted secondary school qualification equivalent to the Irish Leaving Certificate or equivalent international qualification
- MathematicsWhere listed as a requirement, a minimum grade of 60% in Mathematics at secondary level
- NFQ AlignmentQualifications assessed against the Irish National Framework of Qualifications (NFQ) on a case-by-case basis
- Sporting BackgroundOpen to students from any sporting background; no elite athletic ability required
- Garda VettingGarda vetting (police clearance) is required for this programme
English Language Requirements
- IELTSMinimum overall score of 6.0 (with no band less than 5.5)
- TOEFL (Internet-Based)Minimum score of 70 (with minimum 15 in each component)
- Test ValidityEnglish language test results must have been issued within two years prior to programme start date
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
SETU offers a range of financial support options for international students, including merit-based scholarships and sports scholarships. Contact Uni4Edu for the latest information on available funding opportunities and to receive guidance on your scholarship application.
SETU International Excellence Award
A merit-based scholarship available to high-achieving international students enrolling in undergraduate programmes at SETU. This award recognises academic excellence and potential.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the BA (Hons) in Sport, Business and Coaching are well prepared for a wide range of careers across the sports and business sectors. The programme's combination of coaching expertise, sports science knowledge, and business acumen opens doors in both sporting organisations and the wider corporate world. Graduates may also progress to master's-level study in areas such as performance analysis, strength and conditioning, or business.
Potential Career Roles
Types of Employers
Rankings & Recognition
South East Technological University (SETU) is Ireland's newest technological university, established in 2022 through the merger of Waterford Institute of Technology and Institute of Technology Carlow. With over 50 years of combined institutional experience and a community of more than 18,000 students, SETU is building a strong reputation for applied, industry-focused education. As a relatively new university, SETU is still emerging in major global rankings but has gained recognition in specialised assessments.
| Subject | Ranking Body | Rank |
|---|---|---|
| Hospitality & Leisure Management | QS Subject Rankings | #151-200 |
| Business & Management | National Assessment | Top 10 in Ireland |
| Computer Science | QS Subject Rankings | Top 200 |
| Sport & Exercise Science | National Recognition | Contact Uni4Edu for current data |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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