Business and Marketing
Bangor , United Kingdom
Master of Arts in Business and Marketing
Prifysgol Bangor University
Business and Marketing
MA Business and Marketing at Bangor University
The MA Business and Marketing at Bangor University is designed for graduates wishing to start or further develop careers in marketing. It explores the principles, theoretical concepts, and practice of marketing within the context of business and management, with a focus on developing academic and applied skills in areas such as advertising, brand management, customer loyalty, public relations, and market research.
The programme also develops your knowledge and skills across a broader range of business and management subjects, including organisations, their management, and the changing external environment in which they operate. You will develop the ability to take a strategic overview of business and organisational issues at local, national, and global levels.
This programme is accredited by the Chartered Management Institute (CMI), meaning successful graduates receive a dual award: a Bangor University Masters degree and a Level 7 Diploma in Strategic Management and Leadership. Graduates are also eligible for exemptions from some modules of the Chartered Institute of Marketing's (CIM) professional qualifications.
Key Programme Highlights
- Dual award: Bangor University MA plus CMI Level 7 Diploma in Strategic Management and Leadership
- CIM-accredited programme with exemptions from Chartered Institute of Marketing professional qualifications
- Flexible January and September intake options available for both domestic and international students
- Hands-on marketing experience through the CIM student chapter, The Pitch, and IBM Business Challenge competitions
Curriculum and Module Structure
The MA Business and Marketing comprises 180 credits in total, with 120 credits of taught modules and a 60-credit dissertation or equivalent project. Taught modules cover core marketing and business management disciplines, giving you both theoretical foundations and practical skills applicable across sectors.
Marketing Management
20 CreditsExamines the theories and concepts of marketing as a business function, covering marketing objectives, strategy formulation, implementation, sales and promotional activities, and market research.
Strategic Management
20 CreditsProvides an understanding of key concepts, recent developments, and issues within strategic decision-making in business organisations, with an emphasis on critically evaluative approaches to outcomes.
Brand Management and Consumer Behaviour
20 CreditsExplores the principles of brand management, brand loyalty, and consumer behaviour, focusing on how organisations build and maintain strong brand identities in competitive markets.
Advertising and Public Relations
20 CreditsCovers the fundamentals of advertising strategy and public relations, including campaign planning, media selection, and evaluating the effectiveness of communications in both traditional and digital channels.
Research Methods for Business
20 CreditsIntroduces qualitative and quantitative research methodologies, data collection techniques, and analytical frameworks necessary for conducting rigorous business and marketing research.
Dissertation or Marketing Project
60 CreditsStudents undertake an independent dissertation or applied marketing project on a business or marketing topic of their choice, demonstrating their ability to apply research skills and marketing knowledge to solve real-world problems.
Elective Modules
Admission Requirements
Entry to the MA Business and Marketing programme is competitive and open to graduates from a range of academic backgrounds. Applications from working professionals with relevant practical experience and non-graduate qualifications will also be considered on an individual basis through Uni4Edu.
Academic Requirements
- Undergraduate DegreeA 2:2 (second-class lower division) undergraduate degree or equivalent in a relevant subject such as Business, Management, or Finance
- Professional QualificationsApplicants with equivalent professional qualifications and relevant practical experience may also be considered
- Work ExperienceNot essential but desirable; applicants are assessed on individual merits including age and experience
- Personal StatementA clear statement of motivation outlining your interest in marketing and career goals
- Academic ReferencesAt least one academic or professional reference supporting your application
English Language Requirements
- IELTS AcademicOverall 6.0 with no element below 5.5
- PTE Academic56 overall (minimum 51 in each component)
- Pre-sessional EnglishAvailable at Bangor University for students who do not yet meet the minimum English language requirement
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Bangor University offers a range of scholarships and funding opportunities to help international students manage the cost of postgraduate study. Uni4Edu can guide you through eligibility and application processes for these awards.
Bangor University International Scholarship
Up to GBP 3,000 for postgraduate studentsAutomatically considered upon application with no separate scholarship form required. Awarded based on course choice, academic performance, personal statement, references, skills, experience, and domicile. Open to self-funding international students paying international tuition fee levels.
Bangor University Merit Scholarship
Up to GBP 10,000A competitive merit-based award available to both undergraduate and postgraduate international students who demonstrate exceptional academic achievement. Contact Uni4Edu for current eligibility criteria and application details.
Commonwealth Shared Scholarship Scheme
Full funding (tuition, living allowance, travel)Jointly funded by Bangor University and the Commonwealth Scholarship Commission, this scheme supports students from eligible Commonwealth countries pursuing taught masters programmes. Covers tuition fees, living costs, and travel expenses.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects and Employability
Graduates of the MA Business and Marketing programme are well-prepared for a wide range of careers across the private, public, and voluntary sectors. The programme's CMI and CIM accreditations, combined with practical marketing experience, give you a competitive edge in the international job market.
Typical Graduate Roles
Sectors and Employers
Rankings and Recognition
Bangor University is a well-established institution founded in 1884 with a strong reputation for research and teaching quality. The university is recognised in major global rankings and holds subject-specific distinctions across multiple disciplines.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #67 in UK |
| Economics | QS World Subject Rankings | Top 700 Worldwide |
| Agriculture and Forestry | QS World Subject Rankings | Top 150 Worldwide |
| Psychology | QS World Subject Rankings | Top 350 Worldwide |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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