Graphic Design and Art Direction
Nuova Accademia di Belle Arti , Italy
Bachelor of Arts in Graphic Design and Art Direction
Nuova Accademia di Belle Arti (NABA)
Graphic Design and Art Direction
Program Overview: BA in Graphic Design and Art Direction
The Bachelor of Arts in Graphic Design and Art Direction at NABA guides students into the dynamic and ever-expanding world of visual communication. This interdisciplinary program covers a broad range of fields including graphic design, advertising, digital publishing, motion graphics, 3D modelling, web design, UX/UI, and generative applications of artificial intelligence.
With three distinct specialisations — Brand Design, Creative Direction, and Visual Design — you can tailor your studies to match your creative ambitions and career goals. The program combines academic rigour with hands-on experimentation in creative workshops, where you work on real briefs from nationally and internationally renowned partners.
NABA is Italy's largest private academy of fine arts, officially recognised by the Italian Ministry of University and Research (MUR) since 1981. Available at both the Milan and Rome campuses, this program awards a First Level Academic Degree equivalent to a university bachelor's degree, fully recognised across the European Union.
Key Program Highlights
- Three specialisations available: Brand Design, Creative Direction, and Visual Design, allowing you to focus your creative path
- Real-world project briefs developed in collaboration with leading national and international companies and creative agencies
- Access to over 70 Erasmus+ exchange agreements with academies and universities across Europe and beyond
- Degree recognised by the Italian Ministry of University and Research (MUR) and equivalent to a university bachelor's degree across the EU
Curriculum and Modules
The three-year curriculum is structured progressively, beginning with foundational design skills in the first year, advancing to specialisation-focused coursework in the second year, and culminating in advanced professional practice and a final thesis project. Students earn 180 CFA credits (equivalent to ECTS) through a blend of lectures, studio work, creative laboratories, and independent projects.
Graphic Design Fundamentals
Core — Year 1Introduces the essential tools and principles of communication design across graphic, advertising, and visual design. Students develop foundational skills in typography, page layout, infographics, and packaging design.
Computer Graphics and Digital Tools
Core — Year 1Covers industry-standard software for graphic design, motion graphics, and 3D modelling. Students build technical proficiency in digital production workflows essential for contemporary visual communication.
History of Art and Design
Core — Year 1Explores the evolution of art, design movements, and visual culture from historical to contemporary contexts. Provides the theoretical foundation for informed creative practice and critical analysis.
Creative Workshop and Laboratory
Core — Year 2A project-based laboratory where students work individually and in groups on live briefs from industry partners. Supported by professionals, students develop complete, mature projects across multiple communication sectors.
Specialisation Studies (Brand Design / Creative Direction / Visual Design)
Specialisation — Year 2-3Students choose one of three tracks: Brand Design focuses on brand identity and strategic visual communication; Creative Direction covers advertising and integrated campaign design; Visual Design explores experimental visualisation, illustration, and digital animation.
Final Thesis Project
Core — Year 3An individual research and design project that demonstrates mastery of the creative process. Students independently manage a comprehensive project reflecting their specialisation, presented before an academic committee.
Elective Courses
Admission Requirements
Admission to the BA in Graphic Design and Art Direction is based on fulfilling educational and language requirements and passing an admissions test. The admissions process is managed through Uni4Edu, which will guide you through every step from application to enrolment.
Academic Requirements
- Secondary EducationUpper secondary school diploma (or equivalent) obtained after at least 12 years of schooling
- Admission TestProject assignment phase followed by an individual aptitude interview (online or in person)
- PortfolioArtistic portfolio showcasing projects and works, evaluated on aesthetic awareness, composition, design, technique, and originality
- Motivation LetterA cover letter (artistic statement) explaining your reasons for choosing NABA and your creative goals
- Academic SuitabilityWhere required by your country of origin, proof of passing a national university entrance exam (e.g. Gaokao, YKS, Selectividad)
Language Requirements
- Italian (for Italian-taught track)Minimum B1 level (CEFRL) — certificate must be no older than 2 years
- English (for English-taught track)English language certificate required — accepted tests include IELTS, TOEFL, Cambridge, and PTE
- ExemptionsNative speakers and graduates of English or Italian-medium high schools may be exempt (subject to verification)
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
NABA offers several scholarship and financial aid opportunities to support talented and deserving students. Contact Uni4Edu to learn about your eligibility and receive personalised guidance on funding options for your studies.
NABA's Got Talent Scholarship
Up to EUR 7,000 tuition reduction (non-EU students)A merit-based undergraduate scholarship for international students awarded through portfolio evaluation and creative profile assessment. It provides a partial tuition fee reduction for the first academic year. EU student amounts vary based on income brackets.
DSU Financial Assistance (Diritto allo Studio Universitario)
Variable — based on financial need and regional regulationsA need-based financial aid programme available to students from low-income backgrounds. Benefits may include partial tuition fee reductions and are assessed through the ISEE equivalent financial indicator. Contact Uni4Edu for details on eligibility and the application process.
NABA Financial Aid
Partial tuition fee reductionAvailable to deserving students who demonstrate financial constraints combined with academic merit. Applicants must submit a Financial Aid Application Form and a letter explaining their circumstances. Contact Uni4Edu to determine eligibility.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the BA in Graphic Design and Art Direction are prepared for dynamic careers across the creative industries. NABA's strong industry connections, including partnerships with leading advertising agencies and design studios, provide internship opportunities and a direct pathway into professional life.
Potential Career Roles
Companies That Have Hosted NABA Interns
Rankings and Recognition
NABA has established itself as a leading institution in art and design education globally. It is consistently recognised as the top Italian Academy of Fine Arts by the QS World University Rankings by Subject for Art and Design, and has been featured among leading design schools by Domus Magazine and Frame.
| Subject | Ranking Body | Rank |
|---|---|---|
| Art and Design | QS World University Rankings by Subject | #41 (2026) |
| Art and Design | QS World University Rankings by Subject | Top 100 (2021–2025, five consecutive years) |
| Best Italian Academy of Fine Arts | QS World University Rankings by Subject (Art & Design) | #1 in Italy |
| Business of Fashion — Undergraduate | BOF Global Fashion School Ranking | Top 50 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
36 months
BA (Hons) Graphic Design
Ravensbourne University London, London, United Kingdom
Earliest Intake
March 2026
Gross Tuition
17000 £
Bachelor's Degree
36 months
Graphic Design\t
University of Kent, Canterbury, United Kingdom
Earliest Intake
October 2025
Gross Tuition
23500 £
Bachelor's Degree
36 months
Visual Design (Specialisation)
Nuova Accademia di Belle Arti, Milan, Italy
Earliest Intake
May 2026
Gross Tuition
21600 €
Bachelor's Degree
36 months
Comics and Visual Storytelling
Nuova Accademia di Belle Arti, Milan, Italy
Earliest Intake
May 2026
Gross Tuition
21600 €
Master's & Postgraduate
24 months
User Experience Design
Nuova Accademia di Belle Arti, Milan, Italy
Earliest Intake
May 2026
Gross Tuition
21600 €
Uni4Edu AI Assistant
